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X-Rite and Pantone Seminar for Color Freaks

Wednesday, January 16, 2008

Press release from the issuing company

GRAND RAPIDS, Michigan - January 15, 2008 - X-Rite, Incorporated - Pantone and the color experts at X-Rite Color Services today announced the 2008 release of the company's highly popular seminar "Color Control Freak". With a completely revised curriculum, Color Control Freak 08 offers an in-depth understanding of color, its value in the design process, and techniques for proper reproduction.
Sponsored by Pantone, HP, Eizo and X-Rite, this one-day interactive seminar equips design professionals with the latest color knowledge and tools, exposing a new level of design freedom. Industry experts will teach attendees basics in color trends and psychology as well as how to collect, build and specify color that remains consistent from screen to print.
"Color is a key inspirational element in any design project. Choosing the right color is critical in portraying the intended message and creating the desired response. The right color can be motivational, emotional and very persuasive," says Doris Brown, Vice President of Marketing at Pantone, Inc. "Accurately capturing the desired color, and reproducing it faithfully and consistently, is imperative in maintaining the intended message and integrity of the design project."
Color Trends, Color Psychology and the 2008 Color of the Year
Participants will walk through a study of color psychology, emerging trends and the 2008 color of the year. Attendees will learn tips and techniques for coaching their clients through their client's color preferences, ensuring better communication of their message.
Collect, Build, Share and Control Your Color
Using a best practices approach, this educational session will show attendees how to control color in the design process using the latest technology and tools including advanced instrumentation, software and applications specifically designed for color selection and sharing.
Topics Covered
- Experience the latest color trends in design and fashion
- Understand the psychology behind color to maximize your design's impact
- Use palette-building software tools to select and build reproducible color palettes
- Work with different color systems (RGB, CMYK and spot colors)
- Better screen to print color matching
- Use monitor calibration to improve color editing of both created and captured graphics
- Use in-house printers for accurate prints and proofs
- Color management setup in Adobe CS2 and CS3
Registration & Details
For $295, attendees receive a full day (9:00 a.m. - 5:00 p.m.) of seminar instruction, live demonstrations, lunch and a host of giveaways. Attendees will take home X-Rite's new "Color Management for Creatives" eLearning DVD, a seminar reference CD, a presentation booklet and the exclusive "Need to Know: Color" manual.
Plus, new to 2008, attendees will receive the Color Control Freak Discount Book with valuable discounts from sponsoring companies of this seminar.
For the complete agenda and online registration, visit www.xrite.com/colorcontrol08 or call 888.439.4403 to register by phone.
Dates & Locations
Cincinnati - March 4
Portland - March 4
Denver - March 6
Charlotte - March 6
Indianapolis - March 11
Houston - March 11
Nashville - March 13
Kansas City - March 13
Minneapolis - March 18
Miami - March 18
Chicago - April 1
Atlanta - April 1
Raleigh - April 8
Dallas - April 8
Washington DC - April 15
San Diego - April 15
New York - April 29
Los Angeles - April 29
San Francisco - May 6
Boston - May 6
Seattle - May 13
Toronto - May 13
Detroit - May 20
Philadelphia - May 27




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