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adDIRECT Network Passes 2,100 Publications

Press release from the issuing company

Boston, MA - adDIRECT, Inc. announced that it has become the nation's leading provider for the digital delivery of print advertising. The adDIRECT Network includes nearly 2100 of the nation's leading publishers. "The vast majority of this growth has come over the past twelve months," asserts adDIRECT Marketing Manager, Mark Paci. "One year ago, adDIRECT could reach just 40 newspapers. With our commitment to understanding industry dynamics, innovative product development, and rapid deployment, the company has been able to make a dramatic impact on the digital delivery landscape." While many companies have already begun to establish powerful Internet-based engines for researching and planning advertising campaigns across media, adDIRECT provides the critical channel to the media itself, offering ad agencies and advertisers the ability to provide instant delivery of advertising, while streamlining the entire workflow between the advertiser or agency and the media. According to Mr. Paci, "adDIRECT prides itself on customer-driven product development. From day one we set out to understand the impact of digital workflows at both the advertiser and publisher, and to design a system that could streamline that workflow seamlessly. We wanted to provide both reliability and significant cost-savings to our customers. Once we had a superior product in place, the weight of our task rested on building the network. Now we are the nation's leading provider, and we're very pleased by this affirmation from North America's leading newspapers."

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