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Moore to Drive Traffic to UPS Web Sites and Call Centers

Press release from the issuing company

BANNOCKBURN, IL -Moore Corporation Limited (TSE, NYSE: MCL), and Business Communications Services (BCS), a subsidiary of United Parcel Service, Inc., are combining forces to provide tools to BCS call center customers that drive traffic to their Web sites and to the Customer Service Representatives handling their calls. BCS customers often require unique marketing and communications expertise to reinforce their contact solutions. Moore helps companies deliver targeted messages to strengthen interactions with their customers using the most appropriate channel whether it be print and mail or online, one-to-one programs. Combining BCS' customer contact support services with Moore's programs offers customers integrated contact solutions. Moore will provide support for many BCS customers by developing creative and targeted communication programs to encourage potential and current customers to visit BCS customer Web sites or to contact BCS Customer Service Representatives handling that customer's calls directly. "Our customers realize that the success of their business may be determined by their ability to direct their customers to a specific Web site, e-catalog, or more traditional hard-copy catalog," said Michial Brady, Vice President of Operations at BCS. "However, customers do not want to take time away from managing their core business to work with a variety of suppliers. They are best served by providers aligned to offer a full spectrum of goods and services." "Effective communication with current and potential customers is a critical component of success," said Dan Whitehead, Vice President of Corporate and Marketing Communications at Moore. "Moore has the print and mail expertise and the Internet capabilities to develop communication programs that meet the needs of each of our client's marketing objectives."

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