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The EPI Companies Enhances Clients' Brand Power with a New HP Indigo Press 5000

Thursday, March 22, 2007

Press release from the issuing company

PALO ALTO, Calif., March 21, 2007 – HP today announced that the EPI Companies has installed an HP Indigo press 5000 to meet client needs for variable data and print-on-demand jobs. The press, installed at the firm’s new 266,000-sqft facility in Marietta, Ga., late last year, reflects a renewed strategy for the firm, which is taking advantage of digital technology to print color materials leveraging the offset-quality imaging possible only with HP Indigo presses and liquid HP ElectroInk. “We’ve had good success with digital printing in the past, but we’ve also seen technology improve,” said Bill Woods, CEO, EPI. “We believe HP has the solution that’s going to move our business forward in 2007 and beyond.” The wide, predictable color gamut available with HP DreamColor Technologies , which includes HP IndiChrome on-press and HP Professional Pantone emulation, led EPI to select the HP Indigo press 5000. EPI had challenges serving clients whose brand color needs – particularly orange – could not be matched using the company’s former four-color technology. EPI purchased the HP Indigo press 5000’s expanded color capabilities for seven-color printing. The press also has the unique capability to print true Pantone spot colors using HP IndiChrome off-press custom ink mixing services. “The offset quality, reliability and productivity of the HP Indigo press 5000 are paramount in enabling print service providers to address their clients’ highly-diversified marketing needs for variable and on-demand printing,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “Additionally, firms like the EPI Companies use this technology go above and beyond for their color-savvy clients with color-accurate printing that protects and enhances brands.”




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