VBF will be renamed Muller Martini Buchtechnologie GmbH
Friday, March 16, 2007
On April 1st, Muller Martini’s hardcover business segment, located in Bad Mergentheim, Germany, will be renamed into Müller Martini Buchtechnologie GmbH (Book Technology Corp.). Muller Martini is the world’s leading manufacturer of print finishing systems. In 1998, Muller Martini acquired the core product used for the manufacture of hardcover books from the former Stahl GmbH and incorporated it into the newly established VBF Buchtechnologie GmbH. Since then, this division has grown significantly. Today, the product range has been expanded to an extent that VBF Buchtechnologie GmbH is able to offer individual and efficient solutions, from stand-alone machines to complete integrated production systems. Since 2001, the product line of VBF Buchtechnologie GmbH has been distributed through Muller Martini’s global sales organization. For corporate identity reasons, Muller Martini has renamed the company based in Bad Mergentheim Müller Martini Buchtechnologie GmbH. By taking this step, Muller Martini will reaffirm its brand image and growth-oriented strategy of its book technology business segment.