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The New York Times Introduces Times Reader

Friday, March 16, 2007

Press release from the issuing company

March 14, 2007-- The New York Times announced today that, beginning March 27, The Times will release Times Reader as a subscription product. Times Reader is an innovative new application that captures the newspaper reading experience onscreen. It offers consumers electronic access to The Times and can be read online or offline from any desktop, laptop, tablet PC or ultra-mobile computing device equipped with Windows XP or Windows Vista(1). Times Reader was previously released as a beta product in September 2006. Times Reader is priced annually at $165 or monthly at $14.95, but is available to home-delivery subscribers at no additional cost. Subscriptions include access to TimesSelect and Premium Crosswords as well as a range of Times Reader tools and features, including a seven-day archive, the ability to annotate articles, a Topic Explorer and News in Pictures. New subscribers to Times Reader will be offered a 30-day free trial period upon registration. "Times Reader combines the interactivity and immediacy of the Web with the portability of a newspaper," said Vivian Schiller, senior vice president and general manager, NYTimes.com. "The New York Times is committed to developing innovative new products, delivering high-quality journalism to readers in the format they prefer." The text in Times Reader is displayed in a format to fit the size and layout of any computer screen and enables readers to customize the display according to personal preferences, such as font size. Times Reader allows mobile users, such as business travelers or commuters, to synchronize their laptops, tablet PCs or ultra-mobile computing devices before getting on an airplane or a train and have available the latest New York Times content to read when it is most convenient. Times Reader features include: -- News in Pictures: Allows consumers to navigate the day's news through photography. -- Topic Explorer: Built into the search feature, the Topic Explorer allows readers to see the relationships between the topics covered in The Times. -- Tools: In addition to saving and printing articles, readers can also highlight and annotate passages within the text of articles. -- Article Index: At a glance, readers can check to see how much of the paper they have read and easily navigate to the pieces they have missed. -- Seven-day archive: A locally stored archive allows readers to view articles from the last seven days and read them even when offline. Times Reader is based on Windows Presentation Foundation, Microsoft's advanced display technology in Windows Vista. A version for Macintosh users is also planned.




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