CLEVELAND--March 12, 2007-- St Ives Inc Cleveland, a full-service print communications provider, has earned the Forest Stewardship Council's Chain of Custody certification from the Rainforest Alliance. The Chain of Custody certification assures customers that papers showing the FSC logo are certified by SmartWood to the FSC standards. The copyrighted logo indicates that the product carrying it can be tracked back to the forest from which it came. "Earning the Forest Stewardship Council's Chain of Custody certification reinforces St Ives' strong commitment to the environment," says St Ives Inc Cleveland Senior Vice President and General Manager Mark Berkey. "Printing on FSC-certified papers carrying the FSC logo shows a customer's commitment to supporting a healthy environment and responsible forest management." The Rainforest Alliance(TM) works to promote eco-systems and the people and wildlife that live within them by implementing better business practices for biodiversity and conservation. FSC certification tracks the integrity of the product through its life cycle from the forest to the pulp, paper mill, distributor, printer and finally to the consumer. Berkey adds: "St Ives Cleveland practices other environmentally conscious initiatives including a stringent approach to material recycling, meticulous inventory management, energy conservation and the use of available soy ink systems."