Edina, MN—February 5, 2007— IPA has announced a 3-part webinar series on Strategic Solution Selling to help companies reposition their sales force to sell more effectively in today's changing business environment. In its ongoing support of companies seeking to transition from selling commodities to offering strategic solutions, IPA is offering a 3-part Webinar series on Strategic Selling Solutions, February 21, 28 and March 7. IPA's solution selling experts from Caslon and Associates will share the secrets of solution selling and how to apply the latest consultative selling techniques. Part I includes an overview of the types of applications and solutions being sold, where the opportunities are, and the first stage in the S3 process. Part II goes in-depth on the most critical part of the S3 sales process: how to conduct a successful needs analysis and how to quantify the value of your solution. In Part III attendees will learn how to successfully present and close deals, and how to ensure success after the sale. This intensive series is designed for owners, managers and sales people who want to take advantage of the new business opportunities enabled by digital technology. More information is available at http://www.ipa.org/solutions