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ink2 Debuts Personalized Print-on-Demand Platform at DEMO 07

Wednesday, January 31, 2007

Press release from the issuing company

Palm Desert, Calif., and Emeryville, Calif. (Jan. 30, 2007)— ink2, the new online printing solution, made its debut today at DEMO 07, the premiere showcase for emerging technology companies. While other on-line printers simply use the Web to take orders, ink2 empowers the owners of digital content to quickly and easily turn their content into high-quality personalized printed products that they can easily market and sell to their customers. Almost as easily as adding Google AdSense to a website, content owners can incorporate ink2 technology into their Web infrastructure at no cost and without extensive integration. As a result, ink2 provides them with a new way for their customers to utilize the Web site’s digital content in a high quality personalized printed format creating a new revenue stream. And, unlike ads, which take customers away from the content owner’s site, ink2’s products give the customer another reason to remain at the owner’s site forming a deeper relationship between content owners and their customers. Ink2 also manages the licensing element of the process. Rights management is not an issue as the high resolution images are passed directly to the ink2 print service and never exposed to the Web. ink2 starts at the desktop and ends at the doorstep. It puts the customer in control by providing high quality design templates to choose from, allowing him or her to personalize their piece and then provides the option of mailing the materials. The customer is also in control of the quantity by being able to choose whatever quantity from one to 63 to 1,054. There are no minimums or pre-set quantities. “We’ve been moving towards ink2 since 1999. Now with Web 2.0 technologies available, ink2 is taking the print on-demand industry to the next level,” said Mark Rinella, president and CEO. “We’re excited to be the first to launch this technology that can be implemented by any individual, business or organization. It applies to anyone who wants to explore revenue opportunities by turning their digital images and web content into high quality, personalized printed products.”




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