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Shutterfly Brings Digital Scrapbooks to Life With New Printing Solution

Tuesday, January 30, 2007

Press release from the issuing company

ANAHEIM, Calif.--Jan. 29, 2007-- Shutterfly, Inc., an Internet-based social expression and personal publishing service, announced today at the 2007 Craft and Hobby Association (CHA) Winter Convention and Trade Show, a new printing solution that enables digital scrapbookers to easily upload layouts into high quality Photo Books and print them with full bleed or die cut window covers. Shutterfly also announced the formation of its Digital Scrapbooking Advisory Team, which will provide inspiration and guidance as Shutterfly continues to address the needs of the rapidly growing scrapbooking audience. "Our Digital Scrapbooking Printing Solution is the first step in fulfilling our scrapbooking customers' desire to transfer their stories from a digital to physical format," said Jeffrey Housenbold, President & CEO of Shutterfly. "Scrapbooking has grown from a hobbyist's trend to an everyday experience, and our customers' interest in scrapbooking has grown accordingly. We are excited that our customers will use these new features to showcase their personal stories in unique ways. We are also delighted to announce the creation of our Digital Scrapbooking Advisory Team who will share their passion and expertise with us, ensuring that we continue to offer products and services that will benefit consumers." The Shutterfly Digital Scrapbooking Printing Solution will provide digital scrapbookers with a premium quality printing solution at an exceptional value. Only available at Shutterfly, customers simply upload their digital layouts and drag and drop them into a blank Photo Book. Consistent with Shutterfly's commitment to delivering the clearest, simplest experience possible, Shutterfly offers step-by-step instructions, detailed upload specifications, design templates and related guidelines to assist in every aspect of the upload and printing process. "Until now, digital scrapbookers have had to rely on their own resourcefulness to bring their digital creations into the physical realm," said Katie Pertiet, a member of the Shutterfly Digital Scrapbooking Advisory Team. "We were thrilled to learn that Shutterfly was interested in working with us to solve that problem. We look forward to creating additional enhancements that will help digital scrapbookers of all levels share their stories in new and exciting ways." With four book formats, Shutterfly's Digital Scrapbooking Printing Solution allows customers to fill the entire length and width of each page with their jpg images. The two square-book formats, 12x12 Memory Books and 8x8 Story Books, feature personalized photo-covers; while the two rectangle-book formats, 8.5x11 Classic Books and the 5x7 Casual Books, come with cloth, suede or leather cover choices, all of which include a die-cut window to reveal the title page. Shutterfly's Digital Scrapbooking Printing Solution is accessible via the Internet and is compatible with both Windows and Mac - no software download is required. Digital Scrapbooking Advisory Team Shutterfly invited leading digital scrappers from the United States and Canada to join its new Digital Scrapbooking Advisory Team. The inaugural members of the team include: Amy Edwards, Ann Hetzel Gunkel, Anna Aspnes, Carol Abram, Heather Ann Melzer, Jen Wilson, Kate Teague, Katie Pertiet, Maya, Ronna Penner, Savannah Brentnall and Sunni Rafuse. Selected for expertise in scrapbooking, the team will work collaboratively with Shutterfly to create, introduce, and communicate Shutterfly solutions that will help to innovate and grow the overall scrapbooking market. Additionally, Shutterfly will feature members of the Advisory team and showcase their work in a new scrapbooking community section at www.shutterfly.com/digitalscrapbooking.




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