Mohawk Releases New 50/10 Swatchbook
Monday, January 29, 2007
[Cohoes, NY] – Mohawk Fine Papers Inc. has released a new 50/10 swatchbook to showcase the recently updated product line. The new swatchbook outlines and samples the silky-smooth coated papers in a clear and easy to use format. Long the standard for recycled coated papers, Mohawk 50/10 offers an excellent print surface, three finishes, and three shades of white. While 50/10 Matte has long been a favorite of direct mail printers, 50/10 Gloss in cut size has been receiving rave reviews from the growing number of printers running small format presses. The new 50/10 line has been expanded to meet the needs of this growing market: - 50/10 Cast Coated is available in 8pt, 10pt and 12pt for small format presses. - Expanded range of cut size in Matte and Gloss - 96 bright Blue White shade, Soft White, White (Cast Coated only) - New 50/10 i-Tone® for HP Indigo and digital color production presses “During the process of reassessing the 50/10 product line, we were careful to consider our customers needs and expectations, as well as what was fundamental to the changing market. As a result, Mohawk 50/10 is a well rounded product line designed for today’s cross-platform market needs,” says Mohawk’s Senior Vice President Communications, Laura Shore. Mohawk 50/10 is also a responsible choice as the only coated paper that has its recycled fiber content verified by Green Seal, an independent third party. 50/10’s Matte and Gloss finishes are manufactured with 15% post consumer waste fiber, which exceeds the Executive Order for recycled coated paper. For additional environmental savings, it can be requested that special make orders be manufactured with wind-generated electricity. The new Mohawk 50/10 swatchbook features samples to show the Matte, Gloss and Cast Coated finishes in the product lines three shades; Blue White (96 bright), Softwhite, and White (92 bright). The detailed product charts clearly map which weights (80 text, 100 text, 80 cover and 100 cover) and sheet sizes the papers are available in. To order a new 50/10 swatchbook, contact your local merchant. To find a merchant near you, or for more information visit www.mohawkpaper.com or call 1-800 the mill.