The Print Media Academy of Heidelberg is issuing invitations to its sixth Winter University to international managers within the print media industry. From March 11-16, participants will meet for a five-day refresher seminar program where they can exchange ideas on current developments and trends in the industry. The venue for the Winter University 2007 is the southern Chinese metropolis of Shanghai. How should I position my company in relation to my competitors? What investments do I make to make my company competitive in the future? How do I guarantee outstanding quality and optimize my workflow? And, finally, what will the successful marketing of my products look like? These are the central issues that managers have to face if they want to be successful in today's markets. These are the very issues that form the focal point of the presentations, workshops and discussions of the Winter University 2007. As in previous years, the Print Media Academy has invited a string of top quality speakers. Along with in-house specialists from Heidelberg itself, there are industry experts from Australia and South East Asia, as well as top ranking representatives of the Chinese print media industry. All of them will be presenting their views and experiences reflecting what happens in practice. There is also time outside the seminars for specialist discussions and some personal networking - whether over lunch, at evening get-togethers or on a joint plant visit to Shanghai Tobacco Printing. As they exchange views with colleagues from various countries, participants obtain valuable insights into other markets and can take away some ideas for their own strategies. "The Winter University has established itself in the industry as an international forum," sums up Bernd Schopp, Head of the Print Media Academy. "This is where top international managers find out about current developments and exchange experiences to be fully prepared to meet future challenges." The Winter University 2007 will be taking place at the Ramada Plaza Shanghai. The hotel is on the Business Mile of the Nanjing Road. The cost of the seminar is 3,500 US-Dollars (2,700 Euro). The price includes accommodation, lunch and drinks, as well as all seminar documents and specialist literature. The languages of discourse in the seminar are English and Mandarin Chinese, with simultaneous interpretation available.