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Primary Color Receives Chain-Of-Custody Certification From The Forest Stewardship Council

Thursday, January 18, 2007

Irvine, Ca. - - January 17, 2007 -- Primary Color, one of the nation’s leading providers of graphic imaging services for the advertising, entertainment and marketing communications industries, announced today that is has received chain-of-custody certification from the Forest Stewardship Council (FSC) for its Culver City printing operation. FSC is a non-profit organization dedicated to the responsible management of the world’s forests. Its standards assure that companies involved in the forestry industry conduct themselves in an environmentally responsible and socially beneficial way. Chain-of-custody certification allows print consumers to verify that their products have come from an FSC-certified forest. FSC’s rigorous certification audit examines a printing company’s purchasing practices, its inventory management systems and its manufacturing protocols to assure that the chain-of-custody will be maintained. FSC-certified companies are eligible to label their finished goods with the FSC logo. “Sound environmental practices have always been a cornerstone of our business,” said Dan Hirt, Primary Color’s President and CEO. “FSC chain-of-custody certification is further evidence of our commitment to the preservation and stewardship of our planet’s natural resources. Working with suppliers that share our values will remain a priority as our business expands.”