Nationally Recognized Vehicle Graphic Company bluemedia Reaches Milestone
Thursday, January 18, 2007
TEMPE, Ariz.--Jan. 17, 2007-- Industry-leading large format graphic and vehicle wrap company bluemedia today announced it has installed graphics on more than 2,500 vehicles to date for local, national and international companies. bluemedia has made a name for itself in supplying the need for clutter-cutting "out-of-home" advertising through its Vehicle Graphics division, most notably becoming the pioneer in turning the Arizona business market on to vehicle wrapping as a highly sought-after marketing tool. Since 2001, bluemedia has invested more than $1 million in digital printing technology, including: printers, laminators, software and finishing, to enhance the quality of vehicle graphics produced from its multimillion dollar facilities. A tour bus wrapped by bluemedia for "Comedy Central Live Presents Carlos Mencia: The Punisher Tour" marked the 2,500th installed vehicle graphic. Comedy Central is one of many companies to invest in vehicle wraps as a key component of its marketing strategy. "We first recognized that vehicle wrapping was the next big thing several years ago, and since then have seen a rapid increase in market need year over year," said Jared Smith, president of bluemedia. "That market growth makes a lot of sense when you think about the number of in-home advertising options, from internet to TV to radio. Out-of-home is the one of the last few unavoidable media." Out-of-home advertising (OOH) is defined as those types of advertising that are meant to reach the consumer while he or she is not in the home. Mediums within out-of-home reach vary, but studies show that a car wrap can deliver up to 8.3 million views per year in a city of 50,000, according to an Arbitron study. Vehicle wraps give the ability for small businesses to compete against other more capitalized bigger players, allowing them to take market share. With continuous investment in research and development, bluemedia's management team sets industry standards using its rigorously tested methods and new technology to provide products to marketers at competitive prices. bluemedia also offers a variety of specialty products to accommodate unique signage and graphic requirements.