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Valpak a Winner in the 2006 MarCom Creative Awards

Monday, December 04, 2006

Press release from the issuing company

Valpak, one of North America's leading direct mailers, has been named the recipient of 4 MarCom Creative Awards for several of the company's marketing and communications campaigns. The awards were in the categories of Employee Publications, Marketing and Promotional Materials, Employee Training Publications, and Business to Business Brochures. Valpak earned Platinum awards, the competition's most prestigious award, for its internal magazine, Delivery, and for the design of a franchise incentive invitation. In addition, Valpak received a Gold award for sales training materials and an Honorable Mention for a new sales tool. While perhaps best known for distributing coupons in the familiar blue envelope, Valpak has a separate in-house Creative Agency that designs and produces the company's marketing materials, internal publications, and ad campaign designs for national clients. The agency staff consists of experienced and knowledgeable designers as well as skilled editors and copyrighters, each specially trained in Valpak's unique proprietary research on effective coupon design and consumer behavior. "The awards speak highly to the outstanding talents and abilities of our marketing and communications team," said Melissa Fisher Sr. Vice President of Marketing and Communications for Valpak. "The innovation of our people is what makes Valpak a leader in the direct mail industry."

 

 

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