New Report Sets Baseline For Variable Data Print Variable Imaging Pricing Practices
Press release from the issuing company
NEW YORK -- November 14, 2006 -- The Industry Measure (formerly TrendWatch Graphic Arts) has released the industry's first baseline study on Variable Data Print (VDP) / Variable Imaging (VI) pricing practices. This Industry Measure mini-report, "Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now," is aimed at printers and other VDP producers and is priced at $299.00 to fit into even smaller budgets.
Data include:
- Percentage of respondents offering VDP in-house or outsourcing it;
- Preferred pricing models (such as all-in-one package price or individual line-item invoicing)
- Which services VDP producers are itemizing separately;
- Whether respondents are pricing individual services by value or cost-plus;
- Top challenges faced in pricing VDP jobs.
One of the most interesting findings of the survey is that the most common pricing models are polar opposites-all-in-one package pricing and individual line-item invoicing-with nearly equal percentages of respondents citing each pricing model. This clearly reflects, not just VDP producers' differing pricing philosophies, but their differing business philosophies.