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Ad Pages Fall in October, Automotive category blamed

Wednesday, November 15, 2006

Press release from the issuing company

November 14, 2006 -- Total magazine rate-card-reported advertising revenue for the month of October increased 1.9% compared to the same month last year, closing at $2,391,918,204, according to Publishers Information Bureau (PIB). Ad pages totaled 24,313.22, at -1.2% against October 2005. From January through October, PIB revenue closed at $19,336,025,648, an increase of 4.1% over the same period in 2005, with ad pages totaling 197,854.97, gaining 0.4% over the previous year. October 2006 vs. 2005 Retail showed the biggest increases versus last October, posting a 36% increase in PIB revenue and 26.3% in pages. Drugs & Remedies sustains its significant growth trend with a 10.6% gain in both PIB revenue and pages. And Public Transportation, Hotels & Resorts is another double-digit gainer, registering +10.4% in PIB revenue and +11% in pages. However, technology books were down 8.7%, home furnishing was down 7% and automotive was down 20.3%. January - October 2006 vs. 2005 To date in 2006, eight categories saw PIB revenue and page gains versus the comparable period last year. The Drugs & Remedies and Retail categories registered double-digit growth. Other categories that saw gains in ad dollars and pages: Apparel & Accessories; Food & Food Products; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resorts; and Technology. "Retail, which rose significantly in October, has been one of the most consistent performers this year, registering PIB revenue and page gains in seven out of ten months," said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. "This gain was offset by an October decline in Automotive, which showed a continuation in their spending reductions that have affected all media."




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