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Brandboxx Purchases Inca Digital Spyder 320+ White Flatbed Printer To Expand Business

Friday, November 10, 2006

Press release from the issuing company

9 November 2006 -- Inca Digital, one of the world's leading manufacturers of inkjet printing technology, announces that Brandboxx, based near Madison, Wisconsin, has purchased an Inca Spyder 320+ white wide format flatbed digital inkjet printer from Fujifilm Sericol during Graph Expo 2006. Brandboxx had spent 15 years as a prepress specialist until last year, when it invested in large format technology and announced six months ago that it would focus solely on large format, retail and visual graphic production, applying the company's skills in color management and digital workflow. The company's 20 employees operate in a 20,000 square foot modern facility working on retail and display production for an extremely quality conscious client base. Although the company had many roll-fed wide format printers, they researched the efficiency of flatbed UV ink printers, noting that they required minimal post printing handworkóeliminating mounting and laminating on rigid substrates would save a lot of time and money. In order to attract clients more national in scope, they needed a true production machine with the prerequisite quality, and looked at every flatbed printer that appeared a reasonable candidate. When the Inca Spyder printer was introduced Jim Sullivan, Brandboxx president, realized it was the affordable, high-quality production machine he was searching for. At Graph Expo 2006, he purchased a Spyder 320+ white right from the floor. The Spyder 320+ white is the latest addition to Inca's best-selling Spyder 320 range and was developed to meet strong demand from the market for a digital printer that can handle white printing more easily and more flexibly and at higher quality than previously possible. Inca has experienced an exceptional response to this new machine following its announcement earlier in the year. "I researched every flatbed worth looking at, and the Inca Spyder 320+ white is in a league of its own. It's the Rolls of the industryoa production machine that prints at photographic quality. This machine can hold open 8-point type while, at the same time, running faster than any other machine," remarks Sullivan. "The Spyder will bang out 4'x8' retail graphics every two minutes." "We've been hearing about white ink for years. However, Inca and Sericol are the only ones who have mastered the process. Their white is spectacular. It works smoothly, effortlessly and beautifully," notes Bob Seaton, director of merchandising at Brandboxx. "We certainly hope to exploit the white ink. Many of our customers have asked to print and mount on black Sintra. With the Spyder 320+ white, we can print white ink directly onto black substrates." "What a confidence booster the Spyder 320+ white is. Our sales staff is ecstatic," adds Sullivan. The other major reason Brandboxx choose Inca and Fujifilm Sericol was the people in the companies behind the product. "Everyone we have worked with is a top-shelf, serious professional who has been in this business for a while. They know what they are talking about. These are the people who solve problems. For example, while there were many companies that talked about white ink, Fujifilm Sericol and Inca were the first to solve it. I was really impressed with themóthey want us to be successful," says Seaton. As a former trade shop, Sullivan sees the same dynamics as the movement from typesetting to desktop publishing the 'digitization of silkscreen'. "Laggards who do not adapt will likely disappear. But, with the Inca Spyder 320+ white flatbed printer, we expect our business to grow rather dramatically," observes Sullivan. "We're anxious to see what it can do. We look forward to the improved productivity of printing direct on rigid materials and we also expect to try lenticular which we know is possible with the Spyder."




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