Foster City, Calif. – Nov. 8, 2006 - EFI’s presence at the Printing Industries of America and the Graphic Arts Technical Foundation (PIA/GATF) Variable Data and Personalization Conference (Nov. 12-14, Hyatt Regency Phoenix) will be highlighted by Chuck Gehman, director of product marketing, delivering the opening remarks at the special Web-to-Print Symposium that commences the conference - at 10:00 a.m. on Nov 12, 2006. EFI will showcase its industry-leading VDP technology innovations at the conference, and raffle the Express version of its award-winning Digital StoreFront web-to-print platform, a $8995 value. EFI will have a prominent presence as the conference, presented by PIA/GATF, the world's largest graphic arts trade association, presents strategies for setting and maintaining a steady course in reaching new heights with Variable Data and Personalization technology.   The EFI Fiery color digital print server, with more than 14 million users, offers unparalleled color quality, open VDP workflow flexibility, and expert-level tools for graphic arts professionals. EFI collaborates with the leading VDP software vendors and supports such VDP languages as Fiery FreeForm, industry standard PPML, and a host of legacy proprietary languages, ensuring that the Fiery server readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP. Because the Internet is an easy way for EFI customers to work with their customers on VDP projects, VDP is incorporated into EFI’s web-to-print solutions, from PrintSmith Site to Digital StoreFront, PrinterSite Exchange and PrinterSite Fulfillment systems. These integrate with EFI Fiery and Print MIS solutions, creating an efficient, profitable way for EFI customers to handle the increased business VDP makes possible.   Additionally, EFI offers a free tutorial booklet, “The ABC’s of VDP” to explain the basics and VDP-focused sessions at EFI Connect, the industry’s largest annual users’ conference. EFI’s VDP customer success stories are published at efi.com, and several EFI VDP case studies are included in PODi’s (Print On Demand Initiative) Best Practices in Digital Print database. EFI helps drive VDP adoption as an Executive-level member of PODi; in fact, EFI Chief Technology Officer, Ghilad Dziesietnik, has been PODi’s chairman for many years. More information regarding EFI VDP solutions is available at www.efi.com/products/production/fiery/other/vdp/