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WhatTheyThink

First Boston Print Buyer Conference Is Outstanding Success

Press release from the issuing company

Boston MA -- Margie Dana has worked as a print buyer and has spent her career educating other print buyers. Founder of the successful Boston Print Buyers association (www.bostonprintbuyers.com), she just produced her first annual print buyers conference. Over 300 attendees filled 14 sessions, most with standing room only. Known worldwide for her e-mailed weekly printing tips (www.bostonprintbuyers.com/printtips.html), she brought together almost 30 exhibitors (from major paper suppliers, to national and local printers, to industry manufacturers like Adobe and H-P, and others) -- and print buyers from throughout New England and beyond. Seminar sessions covered paper, PDF, direct mail, press checks, variable data printing, digital publishing, and other subjects. The day-long event ended with a rousing game show with teams of print buyers and printers vying for prizes and fame, followed by a jam party. The sell-out luncheon keynote by Frank Romano of RIT discussed print buying trends and confirmed those trends through audience feedback to questions about industry practices. Print buying is now national and even international, and print buyers are more involved in other media than ever before. Margie Dana was a corporate print buyer for 15 years. In 1997, she founded her first business to shine a light on the printing industry. She's an accomplished copywriter, marketing specialist, and popular public speaker. Thousands know Margie for her free weekly e-newsletter, Print Tips, which is read every Monday. Boston Print Buyers (BPB) caters to those who purchase or influence the purchase of printing. The association hosts regular dinner programs that combine informational presentations with networking. BPB members enjoy multiple online benefits -- a members-only forum, a member directory, plus BPB Member News, a monthly, in-depth enewsletter filled with valuable content, member profiles, guest articles, and industry news. BPB attracts senior-level professionals from many fields, such as financial services, higher education, health care, manufacturing, publishing, retail, advertising, and graphic design. The BPB Advisory Board includes representatives from JP Morgan, Analog Devices, United Way of Massachusetts Bay, MIT Publishing Services Bureau, John Hancock Funds, LLC, and others. Quotes from attendees: "...[Margie] deserves a huge applause for her tremendous hard work and dedication to BPB. Without her and her vision, the industry would be lost." -- Peter Courtemanche, EMS. "[Margie’s] work has created a place that didn't exist before in Boston for folks like me to gather with kindred spirits. And for that I am very grateful. I think the day was a stark raving success." -- Greg Mroczek, Harvard Business School Publishing. "It was truly extraordinary, high energy, packed with tons of great information both in the seminars and on the exhibit floor. [Margie] set a wonderful precedent with the first show -- not only for herself, but for other similar graphic arts shows anywhere in the country." -- Daniel Dejan, Sappi Fine Paper. "The best industry function I have ever attended!" -- Diane Dragoff, United Way of Massachusetts Bay.

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