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RR Donnelley Launches CustomPoint Digital Printing, Enterprise Print Management And Targeted Direct Mail System

Wednesday, November 08, 2006

Press release from the issuing company

Nov. 7 -- R.R. Donnelley & Sons Company today announced the introduction of CustomPoint, a powerful new web-enabled, publishing solution that enables enterprise-level digital print ordering, on demand fulfillment, direct mail campaign management, document customization and comprehensive print management. CustomPoint is fully integrated with RR Donnelley's network of offset and digital print and fulfillment operations, providing the required scale and technology to serve enterprise clients with multi-faceted print customization, management and fulfillment needs. It offers the capacity to activate customized printing from anywhere on the globe with Internet access and, by leveraging RR Donnelley's proprietary print-on-command software, optimally to route the output to anywhere and everywhere in RR Donnelley's digital print and fulfillment network. "This new solution brings together into a single portal our best-in-class Internet tools. These tools have proven to be highly effective in providing customers with the power to manage their print costs, slash expenses associated with obsolescence, and extend print order capabilities across their organizations," said Mark A. Angelson, RR Donnelley's Chief Executive Officer. "This single portal provides an online point of entry into each of our unmatched digital asset management, printing, direct marketing and fulfillment capabilities." CustomPoint is ideal for corporate clients that have regional outlets, branches, agents and sales representatives that want to customize their in- store promotions or sales materials better to reflect the attributes of their customer bases. The toolset enables RR Donnelley's clients to customize their marketing media by inserting variable imagery and text from a diverse selection of brand-compliant templates. "This system enables our clients to provide to users maximum flexibility within strategic sourcing guidelines and brand standards," continued Angelson. "It is responsive to procurement, marketing, inventory management, print on demand and other key initiatives that our customers are undertaking to reduce costs, enhance revenues and take full advantage of digital 1:1 technologies."




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