NEW YORK, NY, November 6, 2006 - The Association for Graphic Communications (AGC), the industry organization known for its traditional member services and for sponsorship of the annual Franklin Event, has launched a major renewal project that will create an entirely new industry entity that better serves the current needs and interests of members in today's advanced, high-tech graphics environment. The announcement was made by the Executive Committee of the association's Board of Directors. The AGC also announced that Michael Brice, former president of Superior Ink, has accepted an appointment as interim president of the AGC and will oversee the renewal project, coordinating the efforts of participating members. Mr. Brice's appointment was unanimously approved by the Executive Committee of the AGC's Board of Directors. The initial phase of the project will focus on securing personal input from the entire membership to clearly define the new direction that the AGC must take to be a source of service and information that is more relevant and highly valuable to the operations of modern graphics enterprises. Mr. Joe Brocato of Sandy Alexander, and the chairman of the Board of Directors for the Association for Graphic Communications, commented: "I would like to personally express my sincere appreciation for the efforts of all who are participating in this renewal project. My special thanks to the Board of Directors and the Executive Committee who have already spent countless hours directing this effort. Michael Brice has our full support in making the AGC the most meaningful service organization possible for the greater graphic arts industry." "We are launching a zero-based project to structure a completely new organization that is 100% member-driven," Mr. Brice noted. "In effect, we are totally re-inventing AGC to make it fully responsive to the actual needs of our members in this fast-changing industry marketplace that has seen sweeping technology changes in every sector of the graphics business. Having been a board and committee member of AGC, this new role represents a distinct opportunity to give something back to the graphics industry that over the years has given so much to me."