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Four51 Launches Vertical Industry Education and Marketing Program

Monday, November 06, 2006

Press release from the issuing company

Minneapolis, Minnesota, November 6, 2006 -- Four51, Inc. today announced it has launched a vertical market education and marketing program designed to provide customers with the sales tools needed to effectively penetrate three key vertical industry markets. As part of Four51ís Solutions Series, the program addresses the communications needs of banking, real estate, and insurance industries by providing customized demonstration web sites, online videos, as well as popular, industry-specific marketing tools . Rich Landa, co-founder and President of the Solutions Group at Four51, said, ìThe Solutions Series was created to help Four51 customers meet industry-specific challenges and drive growth. These solutions, tailored for the banking, real estate, and insurance industries, enable organizations to grow their businesses, even in increasingly competitive markets." Four51's vertical solutions were developed around the diverse challenges for supporting the banking, real estate, and insurance industries. "We took a hard look at many companies in each business sector to really understand their specific needs related to managing, distributing and creating printed marketing materials," said Landa. For example, the banking solution empowers individual branches to create advertising banners, new account packets and corporate identity products through a streamlined process. For example, Four51's real estate solution allows agents to create customized fliers with information, images, and locations of local properties for sale. Finally, the insurance industry can utilize Four51ís solution to build strong relationships with prospects and current customers through 1:1 marketing campaigns. The new solutions feature industry-specific packages to enable companies and their distributed sales forces to create and order dynamic marketing materials, on demand. An agent or local branch can access everything from essential forms to customer loyalty products all at the touch of a button. Landa said, "Printers looking to acquire customers in the insurance, real estate and banking industries will find these solutions are complete, easy to use and extremely relevant." More information and videos including the new solutions are available on the Solutions page of the Four51 Web site (www.four51.com). Additional vertical solutions will be unveiled throughout the next year.




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