Demand Driving $30 Million Expansion of Color Capacity at the Wall Street Journal
Monday, October 30, 2006
NEW YORK (Oct. 30, 2006) - The Wall Street Journal announced recently a two-year project to upgrade and refit its printing plants to meet the demands of business-to-business and business-to-consumer advertisers seeking additional opportunities to buy color advertising in the paper. The number of color pages offered advertisers will increase to 168 pages a week-an increase of 17%, beginning in January 2009. This marks the first Journal color expansion for advertisers since 2002. The capital cost of the project is estimated at $30 million to upgrade the Company's printing facilities nation-wide. The Company expects to invest $20 million in 2007, $9 million in 2008 and $1 million in 2009. "We project rapid growth in color demand in excess of current Journal capabilities," said L. Gordon Crovitz, executive vice president, Dow Jones & Co. and publisher, The Wall Street Journal. "Actual color demand has significantly exceeded advertising forecasts since the 2002 color expansion. We expect to meet the color demands of our advertisers with this upgrade." With the addition of more color-advertising pages per day in 2009, advertisers will have greater opportunities to run color advertising within the Journal. "The Wall Street Journal will now be able to deliver significantly more color advertising pages a week," said Judy Barry, senior vice president of sales and marketing, The Wall Street Journal. "Given current advertising trends, this investment will respond to advertiser needs and continue to fuel our revenue growth."