MONTREAL, Oct. 25 -- Transcontinental Inc. announced today it has been awarded a 10-year contract by Trader Corporation valued at approximately $115 million. Of that sum, $75 million is a contract extension to print vertical guides and related materials in The Atlantic Provinces, Quebec and Manitoba, while $40 million represents new business for Ontario, Saskatchewan and Manitoba. The contract will come into effect on January 1, 2007 and covers the production of such well-known titles as Auto Trader(TM), Auto Hebdo(TM) and related vehicle listings publications, Buy & Sell(TM) publications, Triad(TM), New Homes/Condo Guide, and other Trader products. "This new, larger long-term contract is an expansion of the services we have provided Trader Corporation over the past several years, and securing it reflects our unparalleled national production platform and of course the hard work of our highly skilled people," said Luc Desjardins, president and CEO of Transcontinental. "We are very pleased to continue our relationship with Trader Corporation." Jamie Blundell, Vice President, Operations, Trader Corporation, said: "We have a long-standing relationship with Transcontinental and we are pleased to renew and expand the current contract. We are looking forward to continue working together for the coming years."