Log In | Become a Member | Contact Us

Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Pitney Bowes Reveals Expansive Mailstream Positioning in New Ad Campaign

Thursday, October 19, 2006

Press release from the issuing company

STAMFORD, Conn., Oct. 18 -- In a new advertising campaign slated to premiere November 1st, Pitney Bowes Inc. conveys its progressive expansion within the mailstream category. Entitled, "Innovations in the Mailstream: What Will We Put Our Stamp on Next?," the campaign highlights capabilities and innovations that are not traditionally associated with the company. Two versions of the campaign depict the link between Pitney Bowes' traditional business and the new. In the first ad, the Pitney Bowes postage meter impression adorns a newborn baby's wrist-bracelet. The copy informs readers that Pitney Bowes' solutions help healthcare providers accurately deliver government-mandated patient communications. A space satellite's solar panel bears the Pitney Bowes postage meter impression in the campaign's second iteration, signifying the company's advanced address-level data technology, which allows businesses to better analyze data to target market more effectively. Both versions direct readers to visit http://www.pb.com/mailstream. "This campaign was designed to spotlight the modern Pitney Bowes, which has evolved significantly in the past few years," said Arun Sinha, Senior Vice President and Chief Marketing Officer for Pitney Bowes. "The ads strategically illustrate the sustained connection between the company's newer capabilities and its long-established, core business." Sinha added that the unusual imagery, such as the satellite, is intended to inspire intrigue that will motivate readers to discover the link between the images and Pitney Bowes' mailstream capabilities. The advertising campaign was developed by Ogilvy One Worldwide in New York City, and will include both print, out-of-home and online media. The "Innovations in Mailstream" campaign will be featured in media outlets such as BusinessWeek, CFO, The Economist, Forbes, Fortune, Harvard Business Review, The Wall Street Journal, The New York Times and several others. This campaign builds upon the success of Pitney Bowes' first mailstream- themed campaign in 2005, entitled, "Can You See the Mailstream?," which offered a series of advertisements designed to educate readers on how mailstream management can build business and profits. An integrated marketing campaign will supplement the advertising, and include direct mail, events, webinars, public relations and more. "Where our first marketing campaign introduced what the mailstream is and how a properly managed mailstream can help make businesses more profitable, this current effort delves deeper into the mailstream to provide more detail on specific innovations and business benefits Pitney Bowes can provide," said Sinha.joined Kodak in June 2000 as Director and Vice President of Corporate Media Relations, with responsibilities for media relations policies and counseling senior management on news media issues. Prior to Kodak, he spent 10 years with Bloomberg News, where he instituted coverage of the U.S. government securities market and ran the company's bureau in Boston from 1995 until 2000. He briefly led the news organization's training efforts before joining Kodak. Prior to Bloomberg, Meuchner worked as a reporter for Thompson Financial Networks, covering the U.S. bond markets, and before that as a reporter and editor for the newsletter division of Institutional Investor magazine, where he covered the bond markets and commercial banking. He also has worked as reporter for the Troy (N.Y.) Record. A native of Brooklyn, Meuchner graduated from St. Bonaventure University in 1984 with a bachelor's degree in Mass Communication.




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved