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Bitstream to Provide Variable Data, Web-to-Print, and Cross Media Publishing Solutions to HP Indigo Customers

Monday, October 16, 2006

Press release from the issuing company

CHICAGO--Oct. 13, 2006-- Bitstream Inc., announced today that it will demonstrate its full line of Pageflex software for variable data, Web-to-print, and cross media publishing in the HP booth (#646) at Graph Expo. In addition, Shana Lyons from Pageflex will be one of the featured presenters on the topic of Marketing Collateral on Sunday, October 15 in the theater in the HP booth. Graph Expo, this year's largest printing and graphic communications exhibition, is taking place October 15-18 at McCormick Place South in Chicago, IL. In a session titled "All Things Variable: Creating Web-to-Print and Cross Media Campaigns with Pageflex," Lyons will showcase desktop and Web-to-Print solutions for creating customized marketing collateral using powerful variable data publishing tools from Pageflex. The session will cover setting up an online portal, customizing documents while maintaining corporate branding standards, approving and completing a transaction, extending the marketing message with a coordinated cross media campaign, and reaping a return on investment. This educational session is just one of several that HP will host on Sunday on the topic Marketing Collateral Solutions, featuring presentations by industry experts, HP customers, and HP partners. The Pageflex presentation will be at 1:45 PM in the theater in booth #646. The presentation is free and open to all Graph Expo tradeshow attendees. Throughout the four days of Graph Expo, Pageflex will demonstrate its full product line in the Marketing Collateral/Collateral On Demand solution area of the HP booth (#646). Attendees will be able to see how the company's full product line can be used to drive variable printing of marketing collateral on HP Indigo digital presses. The Pageflex product line includes: -- Pageflex Storefront--a powerful solution for creating and managing Web-to-print document customization sites through an easy-to-use Web-based interface; -- Persona(TM) Cross Media Suite--a desktop application that offers more robust variable data and cross media functionality than is found in comparable entry-level VDP applications; and -- Pageflex(TM) 5.0--a variable publishing platform that enables companies to produce All Things Variable(TM) from one modular application, including data-driven document customization, cross-media publishing, interactive online editing of documents, and Web-to-print document customization portals. At Graph Expo Bitstream also will demonstrate these software products in the Pageflex booth (#4846). Anna Chagnon, Bitstream President and CEO, comments, "Bitstream is honored to have been selected by HP to work together on advanced digital printing applications and strategies. We have a long-standing co-marketing relationship to support the HP Indigo presses with robust variable data, Web-to-print, and cross media software. We have many successful joint customers in the digital print space and Graph Expo gives us an opportunity to publicly demonstrate how these customers are growing their bottom lines by using Pageflex software with an HP Indigo press."




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