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Bitstream and DirectSmile Partner to Bring Powerful Image Personalization Capabilities to Pageflex Software

Friday, October 13, 2006

Press release from the issuing company

Oct. 12, 2006--Bitstream Inc., the leading provider of variable data and Web-to-print software for personalized marketing, and DirectSmile (www.directsmile.de), one of the market leaders in image personalization software, announced today a partnership to offer marketers and print service providers integrated software for producing personalized images within customized documents. Bitstream will demonstrate the integrated solution in both the Pageflex booth (#4846) and HP booth (#646) at Graph Expo, the largest US printing and graphic communications exhibition, which runs October 15-18 at McCormick Place South in Chicago, IL. The Pageflex product line from Bitstream provides powerful capabilities for customizing print, email, and Web documents with a variety of text and image components. By also using DirectSmile, Pageflex users now can seamlessly personalize the content within an image for each recipient of their marketing campaign, e.g., the recipient's name is spelled out in icing on a cake or with stars in the night sky. "We are always looking for ways that we can extend the wide range of variable capabilities we offer with our Pageflex products, and image personalization brings a unique creative capability to the mix," comments Anna Chagnon, Bitstream President and CEO. "There is a lot of interest among our Pageflex customer base in adding image personalization capabilities to their variable documents. I am glad that we now can offer DirectSmile among our portfolio of integration partners." Christoph Schacht, President DirectSmile said: "DirectSmile and Pageflex combined means smart images plus smart documents! It is our aim to offer our customers the freedom to use DirectSmile seamlessly together with their preferred variable data printing solutions. Thanks to this integration they benefit from two especially powerful solutions for creation of highly sophisticated variable data printing designs." The DirectSmile Generator plug-in will work with all of the applications in the Pageflex product line, including: -- Pageflex(TM) 5.0--a brand new variable publishing platform that enables companies to produce All Things Variable(TM) from one modular application, including data-driven document customization, cross-media publishing, interactive online editing of documents, and Web-to-print document customization portals; -- Pageflex Storefront--a powerful solution for creating and managing Web-to-print document customization sites through an easy to use Web-based interface. -- Pageflex Persona(TM) Cross Media Suite--an entry-level desktop software application that serves as campaign central for variable data and cross-media marketing programs ranging from print personalization, to variable-length documents with 100% content customization, to personalized emails.




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