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Custom Printing in North Little Rock Now Offers VDP Complete

Friday, October 06, 2006

Press release from the issuing company

Delray Beach, FL October 5, 2006 -- Custom Printing of North Little Rock now offers the turn key VDP Complete marketing system. The program is the easy solution for firms that need powerful lead generation without adding infrastructure and overhead. The fundamental difference between this system and other products available on the market is that Custom Printing handles all aspects of the marketing campaign for one all-inclusive price. Analysis, list acquisition, mail and web design, hosting, opt-in marketing, and detailed reporting through an online interface are all part of the package. The VDP Complete program can easily blend into any marketing mix and is a far more powerful tool than traditional direct mail alone. The VDP Complete website (www.customxm.vdpcomplete.com) features a powerful ROI tool that allows the effectiveness and cost of each campaign to be calculated. Combining highly targeted messages and customized content has been shown to dramatically improve response rates and drive a higher return on investment. VDP Complete clears the most difficult hurdles of executing variable data marketing programs. The system is ideal for small businesses or sales and marketing departments who simply do not have the time to manage another process. VDP Mail is a proprietary marketing methodology that includes an in depth analysis of existing client information. This is used as a basis for determining list acquisition requirements and the campaign design. VDP Mail allows companies to rapidly implement a cohesive brand building, sales and marketing campaign. VDP Web, the back end support of VDP Complete, provides the ability to capture “soft leads” from web visits. Detailed reporting tools capture the identity of web visitors even if they do not call or submit their information. Robust functionality eases the process of opt-in marketing by using pre-populated forms. This allows customers to opt-in without typing their information resulting in increased response rates and fewer errors. VDP Web can be executed as a stand alone product to add unique URL’s, personalized web pages and opt-in marketing to any program, printed or electronic.




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