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OnDemandJournal.com Webinar: Driving Efficiency in Personalized Communications

Monday, October 02, 2006

Press release from the issuing company

October 2, 2006--Lexington, Kentucky, USA -- OnDemandJounral.com is pleased to announce the opportunity for industry professionals to attend a free printing industry educational webinar about Driving Efficiency in Personalized Communications with Executive Editor Noel Ward. Sponsored by GMC Software, the event will be held Thursday, October 12th from 1:00 to 2:00 pm EST. No-charge registration is available at this special Internet page: http://www.ondemandjournal.com/webinarregistrationform.cfm This webinar will focus on how to develop a workflow that's optimized for personalized mail and electronic communications, and automates time-consuming steps, reducing labor and time to market. Creating and producing high impact, personalized printed and digital communications places heavy demands on staff for design, programming, proofing, distribution, and customer fulfillment. It's all too easy for details to be overlooked and errors to occur, costing time, money and impacting the effectiveness of documents. A variety of solutions to these challenges are available today. Some are part of the workflow tools that come with digital print engines, others are standalone products, and still others are customized approaches by individual shops, often relying on workarounds and employee skills. But the dynamic markets of direct marketing, transactional printing, and database publishing need tools that work at the speed of these businesses. They must deliver faster time to market, increase profitability, improve customer satisfaction, integrate with multiple print engines and workflows, and enable reliable, easy-to-learn processes. This webinar will describe the challenges two companies faced in these and other areas and how they solved the problems and drove forward to success. You'll hear and see how: • A casino used a targeted monthly reward mailing to grow its business while the print provider dropped its set up time from 20 hours down to 4. • A corporate environment has been able to better serve the needs of internal customers. • A municipal government met a tight print schedule for production of election ballot booklets that required multiple stocks, barcodes and variable data. • A university fundraising campaign was streamlined using automated PDF creation. “Personalized communications are becoming much more common but the workflows behind them are not always as efficient as they could be,” stated Randy Davidson, President of OnDemandJournal.com. “We are pleased that GMC Software Technology has chosen to sponsor this important educational session that discusses how companies are taking charge of the processes that are crucial to success.” Panelists participating in this event include: Dick Brinkmann, Vice President, Information Services at Diamond Marketing Solutions. DMS operates four facilities in the Illinois and Nebraska with a focus on synthesizing Strategic Marketing with seamless program and campaign implementation. Jeff Agostin is Manager of Variable Print at Vertrue, Inc., a leading Internet marketing services company that enables clients in a range of industries to enhance market presence, strengthen customer affinity and generate additional value. Vertrue is headquartered in Norwalk, CT and has offices in Omaha, Montreal and Houston. “In this age of information deluge, time to market with relevant, targeted communications is critical to business success. This seminar will provide helpful guidance in maximizing the bottom line value of personalized communications through streamlined work processes from data integration through job development to final production,” said Hal Morrow, CMO of GMC Software Technology. "Personalization is a wonderful tool for communicating with customers, but effective production of documents demands tools that are logical and easy use," says Noel Ward, Executive Editor of On Demand Journal.com and host of the webinar. "Companies that implement effective workflows for document creation and production have a real advantage and are able to differentiate themselves from their competitors." Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. The webinar will also be available for replay following the webinar. About GMC Software Technology Setting the New Standard in personalized customer communications, GMC Software Technology’s PrintNet software suite is a powerful, integrated solution for designing, composing and producing customized print and electronic documents. PrintNet software features ease of use and implementation, advanced data input and handling, platform and printer independence, and multi-channel output support for rapid application development and time-to-market advantages. GMC is a global company, headquartered in Switzerland, with offices throughout Europe, the US, Canada, Latin America and Asia. The GMC group of companies employs Carnegie Mellon Institute’s Capability Maturity Model Integration (CMMI) for total quality assurance, and is ISO 9001:2000 certified. About OnDemandJournal.com OnDemandJournal.com is the print and publishing industry's leading online community for all aspects of digital printing. The company offers a broad mixture of free content including columns and articles by well-known writers, experts and industry executives, as well as a deep and growing archive of white papers and case studies on digital printing and production. ODJ is the sister site to WhatTheyThink.com, the leading news and information site for the printing industry. About Noel Ward Noel Ward is a well-known consultant, editor, and writer focused on digital printing as a driver of business growth. With hundreds of articles and columns bearing his byline, Noel produces white papers, case studies, speeches, and corporate videos for several industry-leading companies. He is Executive Editor of OnDemandJournal.com, and director of Trade Show Coverage for WhatTheyThink.com. A believer in using technology to gain efficiencies and competitive advantages, Noel’s business motto is "If you're not the lead sled dog, the view doesn't change."




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