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Dr. Joe Webb 4th Quarter and 2007 Printing Industry Economic Outlook Webinar Draws Near-Record Attendance

Friday, September 22, 2006

Press release from the issuing company

Session Draws High Praise from Attendees September 22, 2006 -- Lexington, Kentucky USA -- WhatTheyThink.com today reported that its free printing industry economic webinar conducted Wednesday, September 20 th, with forecaster and commentator Dr. Joe Webb drew near record attendance. Nearly 350 printing and publishing professionals from around the world registered for this important event, which was sponsored by Kodak. No-charge replay of this event is available at this special Internet page: http://members.whattheythink.com/home/webinars/webinar060920.cfm Visitors can also download a PDF of the presentation and an audio file for offline review. This one-hour event provided graphic arts, printing and publishing executives with an overview of what to expect relative to market conditions for 2007. Hundreds of printing executives regularly attend these events, which have been conducted quarterly for the past three years, and access the archived material for later review. Once again, Dr. Webb dissected economic data from his often contrarian perspective, examined opportunities, and provided a clear understanding by which to navigate. Topics addressed included: 2007 Forecast General Economic Forecast Global Print Economy—Size and Direction Two Views of Commercial Printing's Future Promoting Print in the New Media World Dr. Joe’s Fall Reading List “Dr. Webb provided a comprehensive overview of the status of the economy and an outlook for the 4 th quarter and 2007,” stated Randy Davidson, President of WhatTheyThink.com. “While this included some alarming trends, such as a flattening of direct mail volumes, he also provided specific guidance for printing executives and the industry at large as to actions they should take to ensure future success. We are honored by Kodak’s decision to support this webinar once again, allowing us to present this event free to our readers and the industry.” Dr. Joe Webb is a recognized marketing authority, forecaster and one of the best known speakers in the printing industry. He contributes a weekly column at WhatTheyThink.com for Premium Access Members entitled “Mondays with Dr. Joe Webb.” The column offers timely analysis of recent economic data as well as management advice for senior printing and publishing executives. “The pressure from alternative communications media is mounting,” said Dr. Webb. “Nonetheless, print continues to have an important role in business communications. The key for our industry is our ability to effectively communicate this value to media buyers and creatives in the venues they regularly frequent. Unfortunately, there is little print participation in these events, such as ad:tech and associations like the Interactive Advertising Bureau. That has to change, and quickly, if we expect to maintain the viability of print as a communications medium into the future.” The webinar, including audio, can be accessed at: http://members.whattheythink.com/home/webinars/webinar060920.cfm About Eastman Kodak Company Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications, and healthcare markets. With sales of $14.3 million in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print, and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak’s solutions for prepress, conventional, and digital printing and document imaging; Creative professionals rely on Kodak’s technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services, and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprises. More information about Kodak (NYSE: EK) is available at www.kodak.com. About WhatTheyThink.com WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Dr. Joe Webb Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the founding partner of the new business www.PrintForecast.com, which publishes the free newsletter PrintForecast Perspective, the paid newsletter/podcast PrintForecast Contrarian view, and other global print business planning and forecasting resources. A 28-year veteran of the graphic arts industries, he was the developer of the influential TrendWatch information service, which was sold to Reed Elsevier in 2000. Since January 2003, his "Fridays with Dr. Joe" column has become a popular feature on www.WhatTheyThink.com. His running commentary on the printing industry, new media, and the economy, can also be found at www.drjoesblog.com. He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981), was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. Dr. Joe can be reached by e-mail through the PrintForecast.com website, where executives can also sign up for the free PrintForecast Perspective newsletter. His phone number is 1-401-709-4423.




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