NEW YORK, Oct. 30 2007 -- Royal Impressions, a pioneer in variable data digital printing and web-to-print technologies, announced today that it is re-branding under the name, RI Communications Group. The new name will take effect on November 1, 2007.
"The change was necessary to reflect what we are currently all about today. Over the past 18 years our end product has evolved dramatically from offset print to the development of complex data-driven marketing campaigns delivered across digital print, email, web and mobile channels," said Christopher DeSantis, President and CEO of RI Communications Group.
"Creating More Relevant Interactions" will be the company's new tagline.
Coinciding with the name change come the addition of new services to support its platform that delivers data-driven communications seamlessly across multiple media channels. Data analytics has been added to identify unique buyer segments within customer databases so that content and offers can be more finely targeted. In turn, strategic and creative campaign development services are now being offered to build integrated cross-media marketing campaigns using the insights derived from the new data analytics capabilities.
To carry this out, the firm has forged strategic partnerships with Wiedemann Lomasney LLC and RMC Communications, made up of industry leaders with combined experience in data management and data analytics, direct response, email marketing, and creative strategy and execution.
George Wiedemann was the founder and longtime CEO of Grey Direct, which he grew to over $1 billion in annual billings over a 20-year period. Ken Lomasney was the founder of MarketKnowledge, a data analytics firm, which was purchased by Equifax in 1998. Subsequently, Ken created the information and analysis consulting group within Grey Global known as MDS Global Consulting.
RMC Communications' leadership comprises Robert Calvanico, President, and Jeffrey Pajer, Executive Creative Director. Both in creative and management roles, Mr. Calvanico brings over 25 years of ad agency experience in brand strategy, general advertising, and direct mail. Mr. Pajer has held senior creative posts at Cendant, Time Inc. Publishing, and Cossette Post. RMC's expertise covers a wide range of categories and clients such as MasterCard Worldwide, AOL, Wells Fargo, The Home Depot, Citibank, Quicken Loans, Visa, and many others.
"Creating and delivering deeply relevant communication requires the integration of three distinct disciplines: data analytics, creative strategy, along with production and delivery. With our new partnerships, we now have everything under one roof," DeSantis continued. "All too often, we have been successful at getting prospects excited about exploiting all the acquisition and retention possibilities using our data-driven communications platform, only to be foiled by an organization's inability to internally analyze and segment its customer data. We are now uniquely positioned to provide a complete solution for creating highly engaging campaigns that will drive higher returns on our clients' marketing budgets."