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Visant Subsidiary Purchases Fragrance Assets from Vertis

Wednesday, September 13, 2006

Press release from the issuing company

Baltimore (September 11, 2006) – Vertis Communications today announced it has reached an agreement with a wholly owned subsidiary of Visant Corporation for the purchase of Vertis Communications’ fragrance division. Visant will operate the business under its Arcade Marketing name. To maintain its leadership position in the direct marketing industry, Vertis Communications will focus its resources on the continued development of highly targeted campaigns for Fortune 500 clients. “For the past 20 years, Vertis Communications has worked with the world’s leading fragrance manufacturers on innovative campaigns that have successfully penetrated the marketplace,” said Dean D. Durbin, president and CEO of Vertis Communications. “Although the fragrance business continues to be successful, it is no longer a core component of Vertis Communications’ business strategy and marketing efforts. We have our clients’ best interest in mind and are confident Arcade will continue to offer the same level of commitment and quality service our fragrance clients have come to know.” As part of obtaining the fragrance division, Visant has purchased two presses, the chemistry lab equipment, and capsule facility from Vertis Communications’ North Brunswick, NJ location, which will continue to produce fragrance programs through October. Visant will offer employment to a number of employees specific to the Vertis Communication fragrance division, including those in the Paris, France office. Dave Colatriano, senior vice president and general manager of direct marketing at Vertis Communications, added, “In recent months, we acquired USA Direct and invested in new equipment—all to assist our clients with relevant, personalized, and timely communications. This strategic decision allows us to focus resources on the growth of our direct marketing services.” For more information or to speak to a Vertis Communications executive, please contact Emily Agan or Maria Amor at (619) 234-0345.

 

 

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