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New Marketing Communications Program for Digital Printers

Friday, September 08, 2006

Press release from the issuing company

Lawrence MA, On November 1, 2006, Touchpoint Communications Group, Inc. will launch the charter issue of a marketing communications program for digital printers. The program, Digital Touchpoints, will consist of supplying each quarter, a completely customizable four-page, four-color ready-to-print newsletter Quark file, a quick-read, customizable eNewsletter, and a 5” x 8” four-color ready-to-print postcard Quark file. Each product will utilize one-to-one variable data printing as well as versioning. All three products will allow digital printers to maximize the marketing capabilities of the information in their databases as well as create versions with photos and messages from each of their sales representatives. There will be an alternate article appropriate for traditional offset printers available for inclusion in each issue of the print newsletter. All products are regionally exclusive. The print newsletter, 1:1 Messenger, will contain articles focusing on marketing, databases and creative issues. 1:1 e-Messenger will be a professionally designed informative e-mail newsletter customizable with the client's brand and promotional message. 1:1 e-Messenger also links directly to the client's website, providing an effective way to generate site traffic. Touchpoint Communications Group Inc. will conduct the email distributions for the clients and provide them with tracking results following each distribution. The quick-tips postcards can deliver high value messages for the digital printers' clients, promote specific services, and help build top-of-mind awareness in their market. Touchpoint Communications Group Inc. also offers their Traditional Touchpoints program for offset printers and Blended Touchpoints program for printers who produce both offset and digital printing.




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