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DMIA announces co-location of six TradeMart 2007 cities with ASI Advantages Roadshow

Thursday, September 07, 2006

Press release from the issuing company

Alexandria, VA — (September 5, 2006) — DMIA (Document Management Industries Association) announces co-location of six of its TradeMart 2007 locations with the ASI Advantages Roadshow. The TradeMart series of traveling tabletop shows have been a successful venue for showcasing regional and national trade printers for over 20 years. ASI's Advantages Roadshow was launched in 2006 and has been a successful venue for promotional products distributors. As part of the 2007 TradeMart schedule, the ASI Advantages Roadshow and DMIA will co-locate in six cities: Charlotte, Atlanta, Northern New Jersey, Philadelphia, Chicago and Indianapolis. The addition of the Advantages Roadshow to the TradeMart venue will further enhance the offering for business printing distributors who have already moved into the promotional products arena as well as for those who are looking at that industry for future sales. DMIA has served the forms, business printing and document management industry for more than 60 years. This is a beneficial relationship for both organizations. According to a 2006 survey by Print Solutions Magazine, 84% of DMIA members report selling promotional products. Additionally, in 2005, forms and print distributors already represented over $1 billion in promotional product sales. Peter Colaianni, CAE, Executive Vice President of DMIA, says “DMIA co-locating six Trade Marts with ASI's Advantages Roadshow will add huge value for both the distributors and exhibitors. The distributors will be able to visit with business printing suppliers and also be able to see what's available from promotional products suppliers … all at the same time! DMIA's exhibitors will be able to meet with print distributors and will be able to talk with traditional promotional products dealers to see how business printing can be added to their marketing mix. The value of these shows will be extraordinary as both the number of exhibitors will increase and overall attendance will increase sharply. This co-location is a win-win for the entire DMIA membership!” Matthew Cohn, President of The ASI Show, says, “By co-locating six cities with DMIA, our attendees will be able to meet double the amount of exhibitors, allowing them to discover new, unique products and services for their clients. Additionally, Advantages Roadshow exhibitors will see twice as many attendees during these co-located cities — over 250 distributors in just one day. This is a great opportunity for ASI suppliers to meet with the numerous DMIA distributors who are presently selling promotional products and speak with those DMIA attendees who are newer to the ad specialty industry. DMIA is committed to co-locating exclusively with ASI's Advantages Roadshow.” Pat Fitzgerald, DMIA member and President of Source 4 who sells $2 million of promotional products annually, expressed his excitement for the 2007 co-located shows, “Corporate branding is very important and promotional products are the absolute best way to get a corporation's brand identity across. I applaud DMIA and ASI on working together to hold shows. The co-located shows will give me and my staff an additional reason to attend since we are always looking for promotional products sources." Bernie Trowbridge from Redline, asi/81133, also shared his enthusiasm, “We look forward to participating in the 2007 Roadshows. Co-locating with DMIA will be beneficial to exhibitors — allowing us to see double the amount of distributors. Ad specialty product sales are on an upswing for print companies and I look forward to meeting distributors from this industry.”




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