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A Vivid New Look for Mohawk BriteHue Swatchbooks

Wednesday, September 06, 2006

Press release from the issuing company

[Cohoes, NY] – Mohawk Fine Papers Inc. is pleased to announce the release of the new Mohawk BriteHue swatchbook. Since acquiring BriteHue along with the Fine Papers business from International Paper in May of 2005, Mohawk has continued to produce BriteHue papers with the same level of quality that customers expect from this vibrant product line. And, the release of this new swatchbook is a clear indication. The bold and vivid new look speaks perfectly to what BriteHue papers are known for: vibrant and colorful with a powerful impact. Designed to present BriteHue in the clear, concise “Mohawk” format, the swatchbook showcases the product line, which includes: •20 lb. smooth finish •60 text and 65 cover semi-vellum finish •17 colors •10 shades that contain 30% postconsumer waste fiber and are Green Seal certified •New 8.5 x 14 sheet size available in 60 lb. text for all shades Until recently BriteHue was manufactured at Mohawk’s Beckett Mill. The grade has now been qualified in Mohawk’s Waterford, New York mill. “BriteHue is a very important grade to us, and the Waterford qualification will provide us extra capacity and extra flexibility as we continue to grow this business,” says Craig Slemp, Senior Vice President Marketing and Business Planning, Mohawk Fine Papers. Whether producing flyers or direct mail, the bold colors and excellent surface characteristics of BriteHue are ideal for offset and laser printing, scoring, folding and perforating – and for getting noticed.




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