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Goodby, Silverstein & Partners work showcased in Monadnock Paper's

Tuesday, September 05, 2006

Press release from the issuing company

BENNINGTON, NEW HAMPSHIRE (September 2006) – Monadnock Paper Mills, Inc., introduces a new promotional series titled Masters of Design. The series features leading creative minds in the world of graphic design and communication. The first in the series will showcase the work of Goodby, Silverstein & Partners and feature an interview with advertising icon and Goodby co-chairman Rich Silverstein. Goodby, Silverstein & Partners is among the most creative and innovative advertising agencies in the industry, with such memorable advertising campaigns as “Got Milk?,” “You + HP,” the Budweiser lizards, and the re-launch of Saturn. The Masters of Design series is delivered in the form of a print promotion showcasing the agency’s work and highlighting the printability and quality of Monadnock’s paper. The promotion will also carry portions of the Rich Silverstein interview. “The concept of the Masters series is a natural fit for Monadnock Paper,” said Geoff Verney of Monadnock. “It’s in keeping with our core belief that great work deserves great paper, and Goodby, Silverstein’s work is certainly in keeping with that principle. Our goal with the Masters series is to help those in the graphics field gain insights and inspiration from industry leaders.” The full interview—in which Silverstein discusses the philosophy that gives his agency its edge, some insights into their work, and the trends he sees affecting the advertising landscape—will be available as a downloadable podcast from the Monadnock website beginning September 1. The series will continue by focusing on the work and words of other design masters. For more information about Monadnock Paper and the Masters of Design series, visit www.mpm.com.




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