Chicago, IL; August 23, 2006 -- PrintSoft today announced that DeskDirect, its unique system for business process optimization in desktop mail workflows, has received a coveted 2006 PIA/GATF InterTech Technology Award for "excellence in innovation". The award will be presented to PrintSoft and other 2006 award recipients at the 2006 PIA/GATF Fall Administrative Meetings, November 9-12 in Milwaukee, WI. PrintSoft DeskDirect is a breakthrough solution that allows low-volume, template-driven, personalized documents to be aggregated on centralized servers. From there they are re-distributed as "hybrid mail" employing postal optimization and high speed production printing. The solution enables corporations and print service providers to aggregate documents and produce them in a decentralized way, thereby shortening delivery time, reducing transportation costs and postal charges, improving efficiency, and increasing the service level they provide to their customers. DeskDirect eliminates local printing, folding, inserting and stamping thus giving service bureaus, postal services, and corporations the ability to create new businesses and revenue streams for the highly competitive print production market. PrintSoft launched DeskDirect in the United States to print providers and corporations in September of 2005. Earlier this year DeskDirect received another award, the "Xplor Technology Application of the Year Award," at the 2006 Xplor Global Document Exchange Conference in Miami, FL. According to Dr. Mark Bohan, Director, Research and Integrated Technology for PIA/GATF, "The judges found DeskDirect deserving of this award for several reasons. It allows corporations to do business mailings by converting manually handled mail into automated production mail. This integrates very well within the office, with ensuing savings in postage and handling. In addition, DeskDirect offers print service bureaus the ability to consolidate small jobs from numerous clients into larger cost-effective production batches, validate addresses, sort and barcode the documents, and send the files to production printers and automated finishing equipment. It lets them develop new services that leverage their expertise in local printing, folding, inserting and generating mailings which they can offer their corporate customers. DeskDirect offers great opportunity and a compelling value proposition for corporations and service providers alike." "PrintSoft is pleased to be recognized with the 2006 PIA/GATF InterTech Technology Award. DeskDirect is a truly innovative technology bringing tremendous cost savings and enhanced employee productivity to enterprises," said David Frenkel, PrintSoft Global Marketing GM. "DeskDirect streamlines desktop mail and brings value-added processes to service bureaus and their customers giving them access to the untapped and profitable desktop mail market."