New York, NY (August 8, 2006) -- Total magazine rate-card-reported advertising revenue for the month of July increased 3.7% compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, essentially even against July 2005 at -0.1%. Year-to-date, PIB revenue closed at $12,784,539,823, an increase of 3.3% over the same period in 2005, with ad pages totaling 131,614.39, at -0.1% against the previous year. July 2006 vs. 2005 Three major magazine advertising categories posted double-digit PIB revenue and page increases over July 2006: Public Transportation, Hotels & Resorts (revenue +14.6%, pages +14.6%); Apparel & Accessories (revenue +25.3%, pages +14%); and Technology (revenue +20.3%, pages +10.1%). Other dollar and page gainers included Food & Food Products (revenue +16.1%, pages 6.6%); Media & Advertising (revenue +17.8%, pages +9%); and Financial, Insurance & Real Estate (revenue +7.2, pages +5.6%). January – July 2006 vs. 2005 In the seven months of 2006, eight categories saw PIB revenue and page gains against the comparable period last year, with Drugs & Remedies and Retail generating double-digit growth (revenue +16.8%, pages +11.2%). Apparel & Accessories; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resort; Toiletries & Cosmetics; Retail; and Technology saw increases in dollars and pages as well. “Magazine PIB ad categories are often a good indicator of what’s going on in the general marketplace,” said Wayne Eadie, President, PIB, and SVP/Research, Magazine Publishers of America. “In July, for instance, with summer vacation in full swing, we saw a double-digit boost in PIB revenue and pages in Public Transportation, Hotels & Resorts. In addition, the robust demand for mobile technology and services helped drive the substantial gains in the Technology category.”