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Stora Enso rolls out OptiLabel Digital, certified for HP Indigo ws4050 Press

Friday, July 28, 2006

Press release from the issuing company

STEVENS POINT, WI., USA, July 27, 2006 – Stora Enso Global Speciality Papers, a business area of the world’s largest paper and board manufacturer, will introduce OptiLabel Digital, a new certified digital label paper designed to perform exceptionally well on the HP Indigo ws4050 digital label press, at Labelexpo Americas 2006 in Chicago, Illinois, USA, September 11 -14. OptiLabel Digital label paper is certified for use on the HP Indigo ws4050, having passed extensive performance testing administered by the Rochester Institute of Technology School of Print Media (Rochester, New York), with specific emphasis in the areas of blanket compatibility, second transfer, adhesion, flaking, blanket temperature latitude and runnability. Offered in an 87 gsm (58.5 lb.) basis weight, OptiLabel Digital features a smooth semi-gloss finish, premium brightness, and an enhanced blue-white shade for high-end digital pressure-sensitive label applications requiring a premium label appearance. OptiLabel Digital features high strength for easy die cutting and matrix stripping and includes special reverse side coatings that are compatible with pressure-sensitive adhesives. “The print-on-demand market for premium self-adhesive labels is experiencing unprecedented growth and we identified a strong need for a premium digital label paper that could perform well to the demanding requirements of short- to medium-size label production runs,” said Ed Buehler, vice president of technical papers for Stora Enso Global Speciality Papers. “We specifically designed OptiLabel Digital for label printers to take full advantage of the exceptional digital image quality and printing speed of the HP Indigo ws4050 press.” Stora Enso offers the most comprehensive line of digital paper products in North America. Stora Enso Global Speciality Papers will be exhibiting at Booth 5613 during Labelexpo Americas 2006. For more information on OptiLabel Digital, please visit: www.storaenso.com/specialitypapers.




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