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Boston Print Buyers Conference 2006 Focuses on Spilling Ink: The Experts Speak

Wednesday, July 19, 2006

Press release from the issuing company

July 18, 2006 Chestnut Hill, MA -- At its first all-day conference taking place November 2, 2006 at the Westford Regency Inn & Conference in Westford, MA, Boston Print Buyers, the leading independent print buyer organization in the nation, will give print professionals the opportunity to gain the latest information and insights in the printing field. Only the Boston Print Buyers Conference offers the combination of cutting-edge educational session topics and information delivered by many of the print industry's leading national - and international - authorities. Frank Romano to Keynote A true highlight of the day's schedule will be the keynote luncheon presentation, Changing Print: Critical Trends in Printing and Print Buying, with special guest speaker Frank Romano. The name Frank Romano is synonymous with the word "printing." He is the mastermind behind the industry's indispensable Pocket Pal and is the editor of the definitive Encyclopedia of Graphic Communication. The author of 44 books, including the first works on Quark, InDesign, PDF, digital printing, multi-media and more, he has started nine magazines, written more than 4,000 articles, and his writing has been translated into Russian, Chinese, Arabic, French, German and Spanish. Frank has a lot to say about printing - about where it's going and what you need to know to survive and prosper. At the keynote luncheon, learn why marketing communications are changing, why print buying just isn't what it used to be, and, most importantly, what you can do to keep up with and master our changing print landscape. Educational Sessions Offer Insights for All In addition, the 12 conference sessions presented throughout the day in four time periods (two morning and two afternoon sessions) will offer everyone connected to print access to the best minds in the printing industry today - a combination of topics and experts available only at the Boston Print Buyers Conference. Killer Color Management with speaker Daniel Dejan The color we want is not always the color we get. Learn the experts' insiders' tips, hints and secrets for color consistency, from the computer screen through the print process. Daniel Dejan brings 30+ years of experience as a graphic designer, art director and print production manager to his current role as National Print & Creative Specialist at Sappi Fine Paper. Taking PDFs to the Next Level: How to maximize the power of the PDF. with speaker Chris Smith Of course we're sending PDF files to printers. But are we sending accurate PDF files? And are we leveraging this technology to our advantage? Come learn the latest trends in PDF publishing. Chris Smith is an Adobe Certified Expert in Acrobat. He is the author of many Acrobat books and the CEO of the American Graphics Institute. Direct Mail Demystified! with speaker Christine Erna Direct mail can be an extraordinarily powerful marketing medium - if you know how to execute it effectively. Gain an inside edge that leads to direct mail success. Christine Erna is the VP of Sales and Marketing for Fulfillment Plus Mailing Solutions in Haverhill, MA. Her experience includes 18 years with the U.S. Postal Service. Let's Get Digital - What data and digital printing mean to you. with speaker Christopher Wells Digital printing is the hottest new thing. But what does this state-of-the-art technology really mean? Get the answers and practical insights you need to embrace this crucial new paradigm. Chris Wells is the president and CEO of LaVigne Inc., one of New England's largest independently-owned commercial printing companies, and one of the top 50 digital printing companies in the world. Inside the Paper Markets - The real story of paper prices. with speaker Jack Miller What makes paper prices go up and down? Why does paper suddenly get scarce? Find the answers to these and many other crucial paper questions in this summary of paper economics. Known as "The Paper Guru," Jack Miller writes regularly for Canadian Printer Magazine and is Senior Consultant, North America, for Pira International. "Senior Moments" - Lessons from experienced buyers. with panel leader Jill Alex Connolly In this hard-hitting, interactive session, experienced buyers will share insights with newcomers, including the "unwritten rules" of print buying. Jill Alex Connolly is the Manager of Corporate Communications for Analog Devices. She has 20+ years in the industry, the majority of which has been spent in print buying. Your Press Check Check-Up: Taking charge when ink hits paper. with speaker Daniel Dejan You had better get it right: after all, the press check comes at the crucial point where design, prepress, paper selection and vendor selection all come together. Get a complete overview of the print production process. Daniel Dejan brings 30+ years of experience as a graphic designer, art director and print production manager to his current role as National Print & Creative Specialist at Sappi Fine Paper. Digital Publishing: Threat - or opportunity? with speaker Martin Hensel In the old days, publishing meant putting together ink and paper. Today, more and more managers of editorial content are offering their material in digital editions that lower costs and increase revenues. Is this the end of print publishing as we know it? Martin Hensel is the President of Texterity, Inc., which provides digital edition services for more than 300 magazines. He's widely known for his expertise in XML content production. Unleashing the Power of Variable Data Printing: Using VDP for real impact. with speaker Scott Dubois Expect an in-depth look at VDP that shatters misconceptions, exposes requirements and offers practical ideas for planning to make the process smoother. Discover VDP's strengths and opportunities, plus the possibilities for cross-media campaigns - and see how easy it really is! Scott Dubois is the Cross-Media Specialist at Reynolds DeWalt in New Bedford, MA, where he is responsible for the implementation of variable data and cross-media campaigns. Pulling Off the Gloves: Our print buyer panel tackles the real world of printing. with panel moderator Margie Dana Sure, we like to hear from printers. But what's the view from the other side of the table? In this no-holds-barred discussion, our print buyer panelists share their perspectives on the real world of print buying - the good, the bad and the ugly. Margie Dana is the founder of Boston Print Buyers and a marketing specialist who focuses on the printing industry. Saving Forests, One Paper Company at a Time: How FSC certification helps the environment. with speaker Lewis Fix Paper companies and trees are mortal enemies, right? Wrong. Today, many leading companies are participating in Forest Stewardship Council (FSC) certification, a bold environmental initiative that's saving forests, millions of trees at a time. Lewis Fix is the Director of Business Development for Domtar, North America's third largest producer of printing, publishing, consumer and specialty papers. The British Print Management Agencies Are Coming! Why the latest British import may change printing forever. with speaker Robert McClements Something big is happening in the UK. New intermediaries who "farm" print jobs to multiple printers have sent shockwaves through the UK print world - and are about to rock the U.S., too. Find out what you need to know in this new supply chain environment. Robert McClements is managing director of Grange Consulting and founding senior executive of PrintYorkshire, a partnership representing 20,000 employees in 1,500 businesses. By registering by September 15, attendees will enjoy the educational sessions - plus the additional conference highlights including an Exhibit Hall, game show, and gala party - for only $119 (a $50 savings off the regular price of $169). Members of Boston Print Buyers can register for the low fee of $99. Adding the keynote luncheon fee is only $25. The conference runs from 8:30 am until 7 pm. Since its inaugural meeting in 2004, Boston Print Buyers has sold out every event it's produced. Be sure to reserve your place at this year's must-attend print event. For complete information on membership, as well as a PDF of the Boston Print Buyers Conference brochure, visit www.bostonprintbuyers.com.




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