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Moscow's First Kwik Kopy Business Center Powered by EFI Fiery and PrintSmith

Press release from the issuing company

Foster City, Calif. – Oct. 24, 2007 – EFI (Nasdaq: EFII), the world leader in customer-focused digital printing innovation, today announced that Kwik Kopy Printing and Kwik Kopy Business Centers have standardized on EFI Fiery digital color print servers and PrintSmith management software for their worldwide locations, with the latest center to utilize the technology just open in Moscow. The parent company of Kwik Kopy, ICED, has more than 700 centers around the globe, and is currently expanding into Russia, Saudi Arabia and India.
With more than 15 million users worldwide, Fiery is renowned for its intuitive user experience, consistently precise color, advanced connectivity, and the industry’s most open, powerful VDP workflow capability. The market leading solution for offset and digital production shops, EFI PrintSmith is a flexible, feature rich print management information system which automates the entire business process and helps customers improve productivity and increase profits. PrintSmith provides direct workflow integration with EFI Fiery-driven output devices for job ticketing and data collection, allowing even greater productivity improvements. Kwik Kopy has been using both technologies for more than 15 years.
“Since its earliest days PrintSmith has been the best estimating and job management solution to meet the needs of our centers,” said Jay Groot, president of Kwik Kopy Business Centers. “Combined with Fiery innovation that enables us to get the most out of our digital print engines, Kwik Kopy locations worldwide are armed with the most powerful tools available today to meet customers’ needs.”
“Many months of planning have taken place to open the first Kwik Kopy Business Center in Russia, and there was never any question that we’d be running smoothly from day one with our combination of EFI solutions,” said Oleg Churakov, general manager, Kwik Kopy Business Center Moscow.
“Kwik Kopy is a valued EFI partner and we’re proud that our industry-leading products play such an important role in their ongoing global expansion,” said Frank Mallozzi, senior vice president of marketing and sales, EFI. “EFI’s robust portfolio of solutions is designed to help franchise printers print to win, with products integrated from creation to print to deliver increased performance, cost savings and productivity.”
Kwik Kopy and ICED are members of EFI’s newly formed Franchise Printer Advisory Council, which was established to increase the two-way exchange of information between EFI and its customers, and to facilitate communication among the market segment's visionaries.
More information on Fiery and PrintSmith is available at www.efi.com and 800-875-7117. More information regarding the services offered by Kwik Kopy is available at www.kwikkopy.com.

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