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Four51 Helps AFPI Grow its Business AFPI thrives on the Four51 Network

Friday, June 30, 2006

Press release from the issuing company

Minneapolis, Minnesota, June 29, 2006— Four51 announced today that American Financial Printing, Inc. a Minneapolis-based corporate communications and document services company, is expanding its presence and role on the Four51 network. Brooke Ihlenfeldt, Chief Operating Officer at AFPI, said “WithFour51 technology, AFPI now has the ability to explore new industries and really grow the company in a multitude of new directions.” Although AFPI has been a supplier on the Four51 network since 2002, they expanded their role in April of this year to become a distributor as well—and have seen powerful results. AFPI has attracted significant new customer activity as their clients benefit from a variety of Four51 services including the ability to proof materials online, streamlined ordering processes, and enhanced decision making. Ultimately, AFPI has found improved customer satisfaction with the overall efficiency afforded by the Four51 network. Scott DeWitt, President of AFPI, said that “the intuitiveness and ease of use with the Four51 application makes the user and administrator experiences seamless.” Specifically, AFPI's greatest success with Four51 technology has been the ability to expand and grow its relationship with one of its biggest customers. As Ihlenfeldt explained, “We have been working with a very large financial institution for a long time and even created our own program for it initially. Now that we're on the Four51 network, not only can we meet their needs, but we can exceed their expectations by consistently providing clear and efficient solutions.” Like many other companies on the Four51 commerce network, AFPI has found that the network is a useful tool in strengthening a company's infrastructure while positioning it for greater growth. DeWitt explained, “AFPI has been able to expand from its traditional financial printing services market to the expanding web-to-print market which makes us even more dynamic in our field.” As Ihlenfeldt echoed, “Our company is growing because of Four51 and the network is definitely part of AFPI's strategy for the future.”




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