Rochester, NY - June 28, 2006 - PODi, the Digital Printing Initiative, today announced the 2007 Application Forum has been scheduled for February 12 - 14, 2007 at the Anaheim Hilton in Orange County, CA. The 2007 Forum will focus on providing digital print providers and users with the knowledge to make smart changes to succeed with their business strategies, sales approaches and customer relationships. The annual Application Forum is the only conference dedicated exclusively to digital printing, and it has become one of the most respected events for printing professionals at all levels. Attendance continues to grow every year, as participants gain valuable insights and ideas that help them improve their business results. "I paid for the PODi Application Forum with the (self-mailer) idea I got there," Boomerang Vice President Mathew Heim said of the 2006 Forum. "Because of societal trends such as the rise of the Web and the decline in reading, the printing industry faces challenges more dramatic than it has in decades. To thrive, printers and their customers must make equally dramatic changes in the way they do business. The program for the 2007 Application Forum is designed to bring together those who are successfully navigating this transition and provide direction for those who are just getting started," said Rab Govil, president of PODi. New tracks, sessions and sponsorship opportunities are planned to continue developing the Forum as one of the most relevant events for printing professionals, marketers, business owners and others driving greater results through digital printing. The Call for Speakers for the Application Forum closes July 31, while many sponsorship opportunities, which historically have sold out, are now available. The Forum is a premier educational event with a highly focused agenda that addresses business and technical issues affecting digital printing, including the latest sales and marketing methodologies, along with production and workflow technologies. Forum content continually exceeds attendee expectations. "I am amazed by the breadth and depth of this conference," said Rick Schmaelzle, Account Executive at Plus Digital Print. The 2007 Forum will feature three knowledge-packed tracks: Advanced Business Strategy, Operations and Processes, and Corporate Marketing. New to the 2007 Forum will be special intensives and in-depth special sessions on specific topics such as material for people just getting started with digital printing initiatives. Attendees will gain information to help them use digital printing to boost their success. "I found it full of information and ideas. The networking opportunities were the best," said Jim Duffy, President of Alonzo Printing, of his experience. Three of the industry's most experienced leaders have been confirmed as track chairmen: John Giles, Rick Littrell and Shaun Schooley. John Giles is owner of The Giles Group, a consulting company for the small commercial printing industry. He specializes in prepress issues and is technical advisor to CPrint (Certified Printers International), a franchise of independent printers. Giles is the author of several books, including Digital Directions: A Workflow Guide for Customer Files. Rick Littrell of MagiComm works with personalized, multi-channel marketing communication systems that leverage web-enabled workflow. Past roles include vice resident of field operations for Polaroid Graphic Imaging Systems and senior product management for Agfa computer-to-plate systems. Other positions have been in prepress production, Application development, and product development for leading vendors and end users. As Caslon Vice President of Strategic Marketing, Shaun Schooley is responsible for highly targeted, relevant marketing strategies. Most recently, he deployed a template-based multi-channel communication system that reduced overall market communication spending by $15M at a financial services company. Prior to Caslon, Schooley was vice president of enterprise communication at Schwab. He also oversaw strategic planning, financial functions, marketing, product design and development, and payment operations at Amazon.com. The PODi Application Forum has established a reputation for excellence, as evidenced by these comments on the 2006 conference. "The event was fabulous! The sessions were rich in content; the attendees spanned a mix of industries and marketing, design, IT, and print titles; and the keynotes were insightful," declared Robin Tobin, Senior Manager, Print Industry Marketing, Adobe Systems. The Application Forum is also the setting for the annual PODi Best Practices Awards, which are presented to organizations in whose digital print-on-demand strategies are best in class. All Best Practices cases accepted for the 2007 competition will be eligible to display their work at the Forum for the People's Choice awards, with attendees voting for their favorite case studies. More information about the PODi 2007 Application Forum is now available at www.podi.org.