HP Indigo has teamed up with graphic arts industry software developer Objective Advantage, Inc (OA), to adopt its OASymbio Suite of end-to-end web-enabled production management tools as a preferred solution for HP’s line of Indigo digital presses. The OASymbio Suite is a collection of tools that uses PDF and JDF standards to automate production, providing print service providers with an end-to-end print production workflow that delivers a competitive advantage. As a print automation platform from which to build a tightly integrated print supply chain, OASymbio, integrated with HP’s Indigo digital presses will help print service providers to achieve enhanced profit margins, through extensive workflow efficiencies and reduced employee costs. Comments Friedhelm Hartmann, at HP Indigo, “Our aim is to deliver an all digital, web-enabled offering for businesses. Introducing OASymbio to our Indigo digital presses takes us a step further toward giving our customers an all-automated process to streamline the efficiencies of print production.” The OASymbio integrated end-to-end workflow solution enables print service providers to enhance profit margins by increasing production capacity with minimal capital expenditure, streamlining job processing efficiencies. The user friendly Graphical User Interface also reduces labor and training costs. “Printers today need to ensure they maintain a competitive advantage, and in so many cases, the key to business success lies in increasing production efficiencies and maximizing output. OASymbio automates print production from customer order right through to finishing, providing a more cost-effective way to print both new and recurring jobs,” explains Gareth O’Brien, Chief Executive Officer of OA. In addition, with OASymbio automating print production, the print service provider can increase interaction with customers and vendors and improve responsiveness, by: • Interlinking key processes and players within and beyond the print shop (customers, creative services, sales, suppliers, management, production, fulfillment, shipping etc.) • Connecting multiple, disparate entities, systems, vendors and products • Passing transaction, production and tracking information in a seamless, accurate, automated fashion • Interfacing directly with their customers’ own systems and third party solutions HP Indigo and Objective Advantage, Inc will demonstrate the OASymbio solutions at GraphExpo in Chicago in October 2006.