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Chromatech Printing Bringing Customers' Needs All Under One Roof

Thursday, June 15, 2006

Press release from the issuing company

VALHALLA, N.Y. (June 14, 2006) – There's something to be said for one-stop shopping – even in the printing industry. Recent polls of print buyers indicate a strong trend towards minimizing the number of suppliers that any given company works with. George Emmanuel, president of Chromatech Printing in St. Petersburg, Fla., agrees. “Customers were looking more and more for a one-stop shop,” he says. “They didn't want to have to send their bigger jobs to one printer and their smaller jobs to another. That's why we decided to add larger offset printing; we wanted to be able to service all of our customers' needs.” Now celebrating its 10th anniversary, Chromatech Printing was historically a small offset printer that offered smaller run capabilities. “Initially, it was a nice niche, as not many printers were able to serve that market,” Emmanuel explains. “But, in recent years, we've seen many of our customers' needs evolve to include both short and long run capabilities.” Emmanuel began researching various products and during a trip to Graph Expo 2004, the industry's largest U.S. trade show, he and his colleagues met with a number of manufacturers, both of printing presses and prepress equipment. “The Fujifilm equipment came highly recommended and it was shown to work especially well with the press we decided to install,” he says. “We looked at a number of manufacturers, but nothing really compared to the Fujifilm Saber V-6 CTP device. Its speed and automation, as well as the Rampage prepress software package, made it the perfect solution for us.” Chromatech Printing was in a unique position, in that they were installing a press as well as a computer-to-plate system. “Because we were buying both of them, they had to work together – really well – and they do,” he says. The Fujifilm Saber V-6 CTP device is a high-quality, affordable and scalable four-page platesetter designed specifically for the 4-up and mid-size printer. It's flexible and upgradeable, and can keep up with growing production requirements. Additionally, Fujifilm's Saber V-6 is available in a number of configurations, from manual to fully automatic. Chromatech Printing was the first printing company in the United States to install a fully automatic Fujifilm Saber V-6 and they're gaining tremendous advantage over their competitors. “Because it's so fast, we can complete jobs a lot faster than some of our competitors,” boasts Emmanuel. “I'm running 37 plates per hour and my closest competitor is only running 20. So, if our customers want to make a change, we can accommodate that and can output a new plate in five minutes. It's so fast; my pressmen are never waiting for plates.” The trip to Chicago's Graph Expo 2004 marked an important change in Chromatech's growth. “When we went to Chicago, we were a small printing company and, with the addition of our new equipment, we broke into the mid-size market. “Financially, it was a significant investment to add a press and CTP device at the same time,” Emmanuel says. “One of the advantages of Saber V-6 is that the company can grow to accommodate the growth of our business. If we ever buy a new press, we won't have to buy a new CTP device. At 37 plates per hour, the Saber's going to be able supply both presses with no problem.” Another advantage with the Fujifilm Saber V-6 is the machine's automation. Although Chromatech has moved into the mid-size market, it still remains a small shop in terms of staff, with just six employees. As a result, Emmanuel and his partners were drawn to the Saber V-6 because of its automation. “We needed a machine that could run on its own with minimal manpower requirements – and we found it,” he says. “The Saber V-6 essentially loads its own plates, images them and then stacks them. I know it can run and don't even have to look at it.” As Chromatech Printing celebrates its 10th anniversary, Emmanuel continues to keep his eye on the future of the business. And he knows that the decisions he makes today can and will have a lasting impact on the future. “When we were looking into all of this, we were very concerned with the longevity of the products we were choosing, and that's one of the main reasons we chose Fujifilm,” Emmanuel explains. “We wanted to go with a company and with a technology that was already established and had a good reputation. We wanted something we could trust.”




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