October 24, 2007 - CHICAGO - R.R. Donnelley & Sons Company announced today that it has been awarded a multi-year contract to produce 100% of News America Marketing's SmartSource Magazine, a branded free standing insert. This increase from a 50% to a 100% supply position will occur at the end of the term of existing agreements. This contract also extends RR Donnelley's existing agreements to provide 100% of the associated premedia and logistics services for this nationwide program.
News America Marketing is a division of News Corporation with over $1 billion in annual revenue. The company's product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine as well as various in-store marketing products, online promotions, custom publishing and merchandising services. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,392 newspapers and 34,500 supermarket, drug and mass merchandisers' locations across the country.
Gene Klein, Chief Operating Officer, News America Marketing stated, "News America's ability to draw upon RR Donnelley's premedia, print and logistics technology services across multiple regional locations was critical to our decision to choose them as our sole supplier for our regularly scheduled SmartSource Magazine. This nationwide platform of integrated technology, skilled craftsmen and distribution scale is critical to meet News America's and News America's customers' demanding weekly cycle time requirements. The combined strength of these assets and the overall capabilities of RR Donnelley gave us the confidence to entrust them with 100% of our work."
John Paloian, Chief Operating Officer, RR Donnelley added, "News America in renowned for the quality of its insert. We are deeply proud of the craftsmanship that we employ to achieve News Americas exacting quality standards. We remain convinced that as in the case of News America, our continuous focus on exceeding customer expectations and delivering superior value will continue to enable us to win new work. The strategic alignment of our manufacturing and distribution platform with our customers' growth plans adds both speed and efficiency to the overall print and distribution process, enhancing prints ability to successfully compete with other media."
Mr. Paloian continued, "We are delighted that News America has awarded us 100% of their SmartSouce Magazine premedia, print, and logistics services work and we are confident that together we will find new ways to enhance the competitive advantages that this highly successful product brings to their customers."