Reston, VA - The Mailing & Fulfillment Service Association (MFSA) will present six seminar sessions on the specialty’s key business opportunities and technical challenges at this year’s GRAPH EXPO and CONVERTING EXPO, at the McCormick Place Complex on October 15-18, 2006, the Graphic Arts Show Company (GASC) has announced. MFSA will also stage its annual Leaders Conference in conjunction with the biggest graphic communications and converting trade show of the year, bringing to Chicago more than 100 of the most influential leaders of the mailing and fulfillment business. The show, the largest in the Americas this year, has steadily expanded its coverage of this important market segment in recent years, and GASC expects the Mailing & Fulfillment Center at this year’s show to be the biggest yet. The Center, dedicated to mailing and fulfillment exhibits is expected to feature more than 40 exhibitors, occupying more than 30,000 net square feet. “Our members have a natural interest in GRAPH EXPO and CONVERTING EXPO,” says David A. Weaver, president and CEO of MFSA, “because this event brings together so many leaders, vendors, technologies and opportunities. Bringing two important resources together in the same location -- our Leaders Conference and this major show -- presents a major value for our members.” Attending the MFSA Leaders Conference will be members of the association’s Board of Directors and chairmen and members of its key committees, a total of about 120 people, Weaver says. MFSA will work with GASC to organize and present six seminars as part of the show’s program of more than 60 sessions. The MFSA seminars are: Mailing Services: The Final Frontier? – The Business Proposition for Offering Mailing Services Talking Postal – The Basics of Dealing with the Postal Service Moving Your Eggs into More Baskets – Diversification with Mailing and Fulfillment Services Avoiding Design Disaster – Using Mailpiece Design to Maximize Postage Discounts Printing Smart – The Blueprint of a Winning VDP Strategy How To Get Started in Fulfillment In addition, the Mailing & Fulfillment Center will offer full agendas of free presentations by vendors exhibiting in the Center in its own theater on the show floor. “Printers today need to know how to execute mailing programs with maximum effectiveness for their clients, and their suppliers must be prepared to deliver new solutions and ideas to support this effort,” notes Ralph Nappi, president of GASC. “This is the driving mission of all of the mailing and fulfillment initiatives at GASC shows, and our new alliance with MFSA is a major step toward meeting this goal.”