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St. Hart Container Accelerates Business with the Speed of HP Scitex Digital Printers

Friday, June 02, 2006

Press release from the issuing company

PALO ALTO, Calif., June 1, 2006 -- HP today announced that St. Hart Container, one of Southern California’s largest manufacturers of custom corrugated packaging, has installed the HP Scitex FB6700 Printer. The new high-quality flatbed printer provides leading-edge short-run corrugated printing capabilities that are opening up new opportunities for the company. For 35 years, Fullerton, Calif.-based St. Hart has provided a wide variety of packaging including POP displays, regular slotted boxes and specialty die cut boxes, to customers all over California, the Southwest and Mexico. In April, St. Hart added digital technology to its line-up of corrugated packaging machines to further expand the range of services and capabilities offered to existing and new customers “Today’s market requires versatile machines that can serve a wide variety of applications,” said Dov Ofer, vice president and general manager, HP Scitex. “As companies look to test market products and displays before rolling them out on a regional or national level, packaging companies like St. Hart can now provide high-quality short-run packaging, samples and displays to its distributors with a cost effective turnaround as quick as 24 hours.” The HP Scitex FB6700 meets the growing need to cost-effectively produce high-quality point-of-purchase (POP) displays and short-run packaging on demand, creating a new market opportunity of 100-300 quantity production runs for the company. Often, St. Hart uses the new digital printer to produce test runs or samples of packaging before producing high-volume runs, making the firm a more valued supplier. “The first week we had the printer, a distributor needed a custom sample display for a customer meeting the next day,” stated Allan Hornick, Division Manager, St. Hart. “Within hours, we produced a sample of one and overnighted the package to another state for a meeting that morning. This would have been impossible with traditional technology.” The HP Scitex FB6700 provides the many benefits of digital technology and eliminates the need forof plates and die-cutting, making it the fastest, most economical solution for short-run corrugated printing. Ideal for POP displays and packaging applications, this industrial digital system reaches the amazing throughput of up to 1,614 sqft/hr, yielding up to 29 full-format sheets per hour in three different printing modes. Also offering variable data capabilities, the device prints at 600dpi utilizing Aprion’s unique, patented print head technology. “The unique combination of high-resolution printing capabilities and industrial speed really sold us on the device,” stated Hornick. “It’s a true industrial wide format production device that also offers us great business opportunities.”




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