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New Strathmore Swatchbooks Now Available

Wednesday, May 31, 2006

Press release from the issuing company

[Cohoes, NY] – Mohawk Fine Papers announces the launch of a newly energized design industry legend and a new comprehensive swatchbook. The relaunch of Strathmore begins with a comprehensive new swatchbook with brand strategy and cover design by Pentagram’s Abbott Miller and information architecture by Jennifer Wilkerson of Aurora Design. The new swatchbook features: •A powerful new look that symbolizes the strength of the enhanced product line. •Easy-to-use charts make it simple to select the right paper for your projects. •New shades, finishes, and weights for the most comprehensive writing system available. “Our redesign of the Strathmore Writing & Script swatchbook reaches back to the use of the thistle throughout Strathmore's history, but renders it as lush full-color photograph. We contrasted this very modern image with the historical lettering from the watermark, which creates an interesting combination of new and old elements,” says Miller. The swatchbook also features some new additions to Strathmore’s well-known premium line: Strathmore Script Writing: an informal and upscale collection of soft, contemporary colors •New 99-bright Platinum White •Elegant new Pinstripe Laid finish •New Script Digital made with i-Tone Strathmore Writing 25% Cotton: the first choice for America’s business correspondence •New 99-bright Platinum White •New elegant Pearl White •New blended whites Strathmore Writing Text, Cover, and Cover Bristol: highly versatile, high-performance papers •New 70 text, 100 text, 100 cover •New 130 cover Bristol •Five new shades Strathmore Digital: proprietary i-Tone surface treatment for superior digital performance •Watermarked and unwatermarked options •2 whites, 3 finishes, 3 weights Digital Mark: a simple, affordable, fast-turnaround alternative to traditional private watermarks •Embed your mark or logo in 13 shades of Strathmore Writing, Script or Pure Cotton •Approximately two-week turnaround •Two carton minimum (10,000 letterheads) “Strathmore papers have been updated to help designers and printers create a powerful connection between the audience and the brand. Whether a client is large or small, Strathmore provides everything needed for today’s complete corporate identity program. This line has become more solid, more sophisticated, and more relevant for today’s customer,” says Mohawk’s Senior Vice President Communications, Laura Shore. Strathmore papers blend aesthetics, technical virtuosity and environmental consciousness. Manufactured with non-polluting wind-generated electricity, Strathmore papers are the perfect choice for environmentally progressive companies of all sizes. To order a swatchbook or for more information call 1-800 the mill or visit www.mohawkpaper.com.




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